Retail Store Design - Make Your Profit Increased

Interior store design might not be of the

first things that you think of when contemplating ways to bolster your store's

profit. But possibly it ought to be.

It is an fascinating time to be a store

manager or owner. The realities of the worst economy since the great depression

are putting an extreme amount of downward pressure on sales & profit.

Therefore, It is important that you fight back & lift against this downward

pressure with whatever means you find at your disposal. I recommend that you

think about how a used store layout or interior store design might impact your

success.

That is strong argument for reexamining

your store's interior design & layout. For example in case you redraft your

store's design exposing vantage points to the longest or deepest areas feasible

you will, no doubt, make the store appear larger. Make your store appear larger

& your customers will conclude that your store has more products &

better choice. Contrast this against a store design that makes the shopper feel

confined by tall gondolas set up in a fashion that blocks views. If the space

in which the customer is shopping feels small or restricted, then not only does

the customer feel uncomfortable, but they also senses that the store is smaller

& now the inverse, feels that your store has less choice.

 lots

of managers are so tuned in to the arithmetic of profitability, i.e. stock

turns, days on the book, gmroi, etc, that they fail to think about how

successfully their store design interfaces with their customers. In an article

titled Reality Check that appeared in the October 2009 issue of Hardware

Retailing, Dan Tratensek, the author, made a powerful case for the fact the managers

don't understand how customers define customer support. While the surveyed

managers defined customer support in terms of people, knowledgeable &

friendly, lots of of the customers said that it was about the environment in

lieu. They spoke of choice of product, simple to find product & simple

ingress/egress as important . In fact over 30% of those surveyed said that

these were more important considerations than were the friendly, knowledgeable

employees.

Think about introducing some space in to

your store design. Perhaps you have noticed that the trend is away from the

towering gondolas that they saw being used so predominately a few years ago.

Makes sense to me. With lower gondolas can improve turns, force their way in to

ensuring the canines are eliminated & one time again, by opening deeper

vistas in to the store, make it appear larger.

Lovely retail store design is as much

science as it is art. So, go ahead get busy. It is time to reexamine your

retail store design & make it profit focused

Philip H. Mitchell is the author of

Discovery-Based Retail. His book has been endorsed by Scott Wright of the North

American Retail Hardware Association, Art Brown of the Mid-American

Lumberman's' association & other industry specialists. Philip is also of the

founding partners of a retail consulting company of the same name,

Discovery-Based Retail. His company works with retailers, both small &

giant, helping them enhance their profitability by improving their customer

interface.