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About Us | DG Display Showcase

Who We Are

We Create More Than Retail Spaces. We Build Brand Value.


For 27 years, DG Display Showcase has been dedicated to creating luxury retail space solutions for global jewelry, watch, fragrance, luxury, and cultural brands.


We are not simply a display manufacturer. We are a long-term partner helping brands transform their vision into distinctive retail experiences that connect with consumers and create lasting brand value.


From Brand Vision to Global Delivery


Headquartered in Guangzhou, China, with an 18,000㎡ modern facility, DG provides integrated solutions covering brand understanding, spatial design, engineering development, precision manufacturing, global logistics, installation, and after-sales support.


With more than 9,380+ completed brand store projects worldwide, we have built extensive experience in international project management and the ability to support diverse brand requirements across different markets.


Craftsmanship Meets Reliable Execution


Exceptional retail spaces require both creative design and precise execution.


By combining advanced manufacturing technology with experienced craftsmanship, DG ensures every project meets high standards in materials, quality control, and final presentation.


Certified with ISO9001 Quality Management System and ISO14001 Environmental Management System, we continuously improve our processes while supporting sustainable development.


A Trusted Partner for Luxury Brands


DG works closely with global brands, designers, architectural firms, and project teams to deliver retail environments that reflect brand identity and enhance customer experience.


From flagship stores to retail expansions and boutique projects, we provide reliable support throughout the entire project journey.


Because for DG, every collaboration is not just about delivering a project. It is about building a long-term partnership and creating lasting value together.


Creating Experiences Beyond Spaces


At DG Display Showcase, we create more than retail spaces. We help brands build meaningful connections with consumers through thoughtful design, refined craftsmanship, and reliable global execution.

sq ft
Luxury Retail Experience Center
sq ft
Integrated Smart Manufacturing Facility
200
+
Customized Projects / Year
180
+
Engineering & Craftsmanship Team
500
+
Advanced Manufacturing Technologies
Corporate Culture
For a wider range of brands, our partners will be committed to priorities and sustainable development. The basic elements of personal, business, administrative, technical, production or posture, project concretization, and maintenance of excellence standards.
DG Vision
Deliver brand value & influence for clients; build DG into the world’s strongest brand.
Company Values
Respect、Integrity、Excellence、Innovation、Responsibility、Partnership
Company Service Concept
Respect Customers-Respect Facts-Respect Science
DG Spirit
Mastery honors our legacy; ingenuity defines our quality.
Company Responsibility
Create value for customers and build a stage for employees to succeed in life
Business Concept
Integrity-High quality-Innovation-Win-win
01.
DG Vision
Help our clients achieve brand value and influence and let DG be the most powerful brand in the world!
02.
DG Spirit
Team work and courage to open up Never give up and create brilliance together
03.
Company Values
Customer First - Teamwork - Embrace Change - Integrity - Passion - Dedication
04.
Business Concept
Integrity-High quality-Innovation-Win-win
05.
Company Service Concept
Respect Customers - Respect Facts - Respect Science
06.
Company Responsibility
Create value for customers and build a stage for employees to succeed in life

International certificated

At present, DG Master of Display Showcase has provided both display showcase manufacturing and full solutions for 9380 retailers worldwide.

Professional service team
DG Display Showcase is committed to a customer-centric service philosophy and has assembled a professional team that strives for excellence, paying attention to every detail. We are dedicated to providing excellent display showcase services, aiming to achieve 100% customer satisfaction. Choosing DG is choosing to empower your brand.
Our Production Team
Quality products are the hallmark of our professionalism. Our dedicated team of professionals, including senior engineers, ensures each product meets the highest standards through optimized production processes. Choosing DG means selecting the perfect blend of quality and professionalism, with each finished product serving as a testament to our commitment and adding brilliance to your brand.
The Designer Team
Showcasing outstanding design, highlighting brand strategy, and leading business trends. DG brings together an independent and powerful design and development team, proficient in integrating originality, innovation, and unique design concepts, committed to providing customized services for clients. Choosing DG is not just choosing design; it is also a collaborative decision to lead the trends in the business world.
The Sales Team
Sales is more than a transaction; it signals the start of a partnership. The DG sales team is your dependable ally for brand success. With expert insights into your requirements, we help you stand out in the competitive market. DG prioritizes going beyond transactions, recognizing the importance of understanding customer pain points as a first instinct. Our core service philosophy involves surpassing transactions to truly grasp the essence of customer needs.

Development history of DG international group

The river of history has witnessed our steps and engraved every glorious moment of DG Display Showcase. Looking back, DG takes pride not only in its achievements but also in the realization that these are merely the prelude to a great chapter. The blueprint for the future is unfolding, and DG Showcase will continue to write an even more brilliant and dazzling chapter. This history is not only DG's footprint but also the driving force and guidance for DG's onward journey.

1999 2004 2008 2010 2014 2015 2016 2017 2018 2019 2021 2022 2023 2025 2026
1999
1999
Setting Sail
1999
Setting Sail
DG Furniture Co., Ltd. was founded in Guangzhou, pioneering the concept of "personalized customization" in the industry and seizing an early market advantage.
2004
2004
Building Momentum
2004
Building Momentum
Awarded international BV and ISO certifications, winning recognition from numerous global brands through uncompromising quality.
2008
2008
Rising Edge
2008
Rising Edge
Pioneered full-scale e-commerce marketing, creating an integrated online-to-offline (O2O) ecosystem.
2010
2010
Strategic Leap
2010
Strategic Leap
DG's China Marketing Headquarters was established, marking a key step in its strategic expansion.
2014
2014
Soaring Forward
2014
Soaring Forward
A modern production facility was completed, propelling the company into the era of intelligent customization.
2015
2015
Innovation
2015
Innovation
With multiple national patents, DG sparked a revolution in personalized display case customization.
2016
2016
Transformation
2016
Transformation
Recognized as a National AAAA Standardized Good Practice Enterprise and a Guangdong Province Trustworthy Enterprise, steadily enhancing brand credibility.
2017
2017
Gathering Momentum
2017
Gathering Momentum
Partnered with China Southern Airlines to reach high-end business clientele; appointed Vice President Unit of the National Display Case Industry Association; showcased at international jewelry exhibitions in Switzerland, the U.S., and Hong Kong, and hosted design salons with renowned designers—setting a high starting point and positioning, fully amplifying brand influence.
2018
2018
Strategic Victory
2018
Strategic Victory
DG Display Showcase underwent a brand strategic upgrade, elevating its industry influence; collaborated with Evergrande Group to empower new commercial scenarios; established strategic partnership with international luxury brand Givenchy.
2019
2019
Riding the Wave
2019
Riding the Wave
Global clients expanded across more than 100 countries, with a steadily improving market network. Partnered with Burberry to showcase "Made in China" to the world; collaborated with Saudi jewelry brand Kooheji, achieving a new level of partnership.
2021
2021
Seizing Momentum
2021
Seizing Momentum
Expanded China Marketing Headquarters through self-purchase; upgraded production headquarters; deep collaborations with Chow Tai Fook and Lao Feng Xiang, jointly contributing to the "Chinese Dream."
2022
2022
Advancing with Focus
2022
Advancing with Focus
Amid the pandemic, we strengthened internally and expanded externally. Upholding our commitment to quality, we continuously iterated products and honed services and R&D with craftsmanship. Despite adversity, we earned the favor of Indian jewelry chains, paving new paths through reputation—the tougher the challenge, the stronger we advanced.
2023
2023
Acting in Tune with the Times
2023
Acting in Tune with the Times
In the post-pandemic restart year, DG was selected for the Canton Fair, entering the top echelons of global trade; the Hong Kong International Jewelry Show showcased a refreshed presence, reflecting an upgrade. The new factory expanded again, enhancing both capacity and quality; deep collaboration with international jewelry brand Messika earned global acclaim, opening new avenues.
2025
2025
Steady Progress
2025
Steady Progress
Marketing Center upgraded through self-purchase, consolidating long-term foundations; showrooms fully revamped, achieving leapfrog improvements in area, design, and experience. While strengthening core advantages, successfully entered the luxury perfume sector, establishing strategic partnership with international perfume giant AL JAZEERA Perfume. Through cross-industry innovation, DG redefined brand imagination, extending “DG Manufacturing” into broader high-end realms. Recognized by Vice Secretary Chen of the Guangzhou Municipal Committee with an RMB 80,000 award—a government acknowledgment marking our perseverance and breakthroughs.
2026
2026
Elevating Intelligent Manufacturing, Moving Toward the New
2026
Elevating Intelligent Manufacturing, Moving Toward the New
With a longer-term vision, we initiate self-built facilities to lay a solid foundation for a century-long legacy. With a smarter brain (models) driving production—from personalized customization to AI-powered full-chain processes—digital twin models run through every step, reshaping efficiency with intelligence. With a more responsible stance (sustainability) toward the future, we integrate green, low-carbon practices into every detail of construction and production, building a thriving, enduring intelligent manufacturing ecosystem. From leasing to self-built, from manufacturing to intelligent manufacturing, we take models as our key and sustainability as our shield, opening a new century of the digital era.
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DG grows grateful for having you

These photos capture the valuable moments we’ve shared with our customers and the journey DG continues to grow.At DG, we create custom display solutions that bring out the value of every brand.Thank you for your trust. We look forward to building more inspiring moments together.

Get in touch with us

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China Marketing Center (Showroom):

9th Floor (Full Floor), Zhihui International Building, Taiping Town, Conghua District, Guangzhou

China Manufacturing Center:

Dinggui Industrial Park, Taiping Town, Conghua District, Guangzhou

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