How To Improve The Workmanship Of Display Booth Manufacturing

Recently the exhibition industry is faced

with severe new challenges and how to improve the craftsmanship and the process

has become the priority among priorities.

First, the enterprises are facing

increasingly fierce competition, reduce the costs has become a key success

factor based on the market. According to the experts' experience, the prospect

of exhibition industry market depends on the economic prosperity. During the

boom, the enterprise have a more generous budget and large and small

exhibitions are happy to participate, and requires luxury booth,and the

investment for commercial display case seems endless. However,when economic encounter

a downturn,they may seems overcautious and hesitations, even if participating in

exhibitions,they dare not cost too much,the scene layout had no choice but make

it more simple.In the view of the overall situation,the total expenditure of exhibition

is becoming increasingly running down,so many enterprises to adopt a strategy

that seeking larger and neglecting smaller, that is to give up a small exhibition to focus its efforts on

large exhibition.

The second,the rapid development of

other media make the enterprise have more channel of information spreading and

connection with the outside world.Therefore,a kind of representative opinion thought

that since the enterprises can go beyond the the restrictions of the time and

space through the computer network and contact with anyone,then it is not necessarily

the same as before to take part in exhibitions,in other words, compared with those

fashionable electronic media, exhibitions evolved from "fair" seems

out of date.

How is the prospect of the exhibition

industry? The people who hold an optimistic mind in the industry put forward a

strong argument, which is that manufacturers meet with the audience face to

face,and with targeted contacts and communication on the exhibition.Only in

this way people can make a effective conversation through non-verbal form of

communication and establish mutual understanding and confidence.Such communications

totally varies from person to person, hence,easy to achieve success.This is the

irreplaceable advantages of exhibition.Some high-tech products or services specially

need the professionals personally to explain and demonstrate a clear

understanding to the customers.At this time, the participating for exhibitions seems

to be particularly important.

But the two aspects

of challenges mentioned above is an objective existence, exhibitions must be actively

adapt to these changes and adopt an effective recipe of the responding to

financial crises and make the long-term invincible position. In this regard,

many experts delivery a discuss and the common views that the effect and

position of exhibition must be redefined,it is necessary to associate the participating

of exhibition with the public relations work, the whole image of enterprise and

the promotion organically bonded together.It is needed to take all possible

measures to reduce the cost of exhibited participation. Implementation of all

these principles first reflected in the design of the booth building.The display booth design should reflect and enhance the image of company and the

spirit of enterprise. Exhibition no longer like the vendor to sell goods, it

should not be displayed an individual product in isolation,but make the product

as a carrier by means of a comprehensive way to show the business as a whole,

its ability and level.In addition to the introduction and promotion of the

product itself, these means also should include a wide range of information

spreading,communication,advertising,public relations and consulting.It not only

make the customers have a knowledge of the products but also deepen the

impression of the enterprise to some extent.Hence,when designing and building a

booth,it is advisable to lay emphasis on this major point and accomplish the following

points: taking full advantage of the possible elements, for example, the

formation of the booth, materials, sound, light, color and other decorations,

and constantly make the audience feel fresh, and stimulate their curiosity,

making them interested in the booth and, thus, create the desire to talk with

the exhibitor.