The design and production of showcases needs to be followed
Author:DG Master-museum showcases manufacturers
The museum showcase item is the main carrier of the museum's performance, and it is also the main framework of the museum's space vision. Different products have different display cabinet props and functions. The advantages and disadvantages of the design and production of museum showcases will directly affect the sales of goods and the brand image of the enterprise.
In recent years, the museum's exhibition cabinet has made great development and progress, which is mainly conducive to market competition has become more mature. Enterprises pay more attention to the result of shaping the brand image. However, looking at the design and production of the showcase items of the department store or shopping center, it is much different from the international standard.
The main reason is that the design of the department store's exhibition cabinet lacks overall planning and design and proposes professional standards. This problem is due to the lack of professional commercial design companies and talents in my country, and the lack of specific guidance from professional companies in the design planning of commercial companies in museum decoration. Therefore, there are many imitations in museum decoration planning and design cabinet design, and the design company's inherent needs of the museum's operation, management, and marketing in the museum is a lack of systematic professional understanding and research.
As a result, the visual space of many museums is generated, and the functional requirements of the showcases and props are lacking practical, artistic, economical, safety, and humanized functional requirements. To this end, according to the experience and research of museum showcases in the museum, the main points of design and production of museum showcase showcases show. 1.
Design communication and planning, whether it is an operator or a decorative design company, must fully communicate the concepts and goals of their own needs when designing showcases and shelves. Full communication is a necessary prerequisite for designing the showcase, and it is also indispensable. Without sufficient communication, no consensus is reached.
1. Both parties must be very clear and confirming the intention and special needs of the design of the showcase to establish a consensus consensus on design ideas. 2.
The design company fully understands the connotation of the characteristics of merchants or a certain brand: that is, consumer needs such as customer behavior, psychological, preferences, occupations such as corporate cultural goals; Concept to provide creative design foundation 3. Detailed survey on the spot and investigate the operator, understand the space location and building structure, facilities (sky, land, walls, columns, lighting, ventilation, channels, stairs, etc.) hardware environmental characteristics of the display cabinet in the mall.
This is the effective use of planes and space for design showcases to display products, attract customers and display brand images, and provide a design foundation. 4. Together with the operator, the design characteristics and brand image characteristics of the surrounding neighboring showcases that need to design the showcase, refer to, compare design ideas and creativity, whether the theme color, light illness and color temperature), whether Suggestion plan connected to the showcase.
5. Contact and communicate with the property management and safety management department to understand the specific specific requirements of electricity consumption, fire protection, safety, environmental protection, and other shopping malls. Because the item of the showcase is the main carrier of the display of the product.
Like the furniture in the family, not only should we multiply the clothing as much as possible, the use of items and artworks, but also have affinity and personality, expressing the cultural level of a family's cultural level At the same time, it also shows the economic strength of a family, and the design of the design mall showcase is the same. Whether it is a department store, or the future competitive development trend of shopping malls or stores, it is positioned towards their own target market to build a warm, infectious shopping, entertainment, leisure space environment for their target customer groups. Therefore, the design showcase must be carved with design furniture, grasp the design function of the showcase, and integrate the design elements and design ideas, ideas, and creativity into.
The principle in the design process is: First, the designer must stand at the same perspective as the operator and establish a customer -core design consciousness and concept; the other is that although customers are the main body, the showcase and product are the object, they must be designed through the design that they will be designed. The main and objects are combined together; the third is to clarify the carrier of the design of the showcase -the nature of whether the product is soft or hard commodity (Note 1); the fourth is to understand whether the shopping mall is a large garden or a garden in Suzhou To let customers stop and watch, the designer must design a step -by -step creativity. Fifth, on the premise of ensuring quality, the design and production of the showcase must also ensure that his reasonable cost -effective — economy -economics.
There are many factors that involve all aspects of the design and production process of shopping mall counters and showcases. In order to pursue and achieve the ideal goal of realizing the ideal of product display, consider the design and production and display functions of the showcases, exhibition frames in twelve aspects (points). Commodity display and display are the most important features of design showcases and display racks.
Reasonable design can effectively extend the surface, line and space image of the display of the product. Use the exhibition cabinets, exhibition racks, and booth points, lines, and surfaces to separate and establish commodity display space. This is what we often call the product space layout planning.
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Recommend：jewelry showcase manufacturers
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Area (M²): 100 sqm
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Currently, the shops are all traditional row counters. The counters are old and crowded, which makes the whole shop look traditional and without any uniqueness.
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Area (M²): 110 sqm
Retaining the elements of CHOW TAI FOOK brand culture, through the fashion, the trend of high-end market of showcase, make out the new design, make them both have brand core elements, but also have high-end and luxury design, make the whole store image more unique, and more attractive;
Traditional cabinet design and display limited space no longer meet consumers' demand for jewelry. Therefore, the customer hopes to improve the image of the whole store, add more high-end and luxurious elements, and enhance the space collocation design of the whole cabinet to increase the sales of the store.
Time: 2022.3.1
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Area (M²): 147m²
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Except for the details of arc elements, the overall style of the store is more young and modern. The shop window adopts a more transparent and bright design, the interior color is lighter, and the jewelry display cabinet adopts light-colored materials and the style of furniture is more youthful.
This store is the first of the new brand in new high-end image store for the customer to expand the company's sub-brand. Due to the bustling commercial shopping streets, it takes advantage of the favorable geographical location to attract more consumers and enhance the brand awareness.
After the factory finished production, we assisted customers to provide international transportation services. When the whole batch of goods arrived at the customer's shop site, we provided professional installation drawings and videos, and guided customers to on-site installation through telephone and video face-to-face. With the cooperation of both parties, we completed the installation of the whole store within a week.
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