The “Second Life” of Pop-up Stores: The Circular Value of DG’s Sustainable Modular Showcases

In the perfume industry, pop-up stores have almost become a standard way for brands to engage with the market. New product launches, collection promotions, and brand upgrades—high-end perfume brands constantly use pop-up spaces to create buzz and lasting impressions. But brands that have participated in multiple pop-up campaigns often discover an invisible pressure: pop-ups look glamorous, but they consume a lot. A set of high-end perfume showcases custom-made for a pop-up, from concept design to installation, requires a significant investment, yet it is often used only once. At the end of the event, the showcases are dismantled, stored, or even discarded; at the next location, nearly identical showcases need to be made again. Each time the brand sees these showcases “disappear after just a few days,” there is a pang of frustration—the budget is spent, but the value is hard to accumulate. This is the very challenge that many perfume brands hesitate to talk about during pop-up projects.

As Consumption Upgrades, Perfume Showcases Become a Commercial Judgement

With the upgrading of perfume consumption, high-end customers have become increasingly sensitive to spatial experience. When they enter a pop-up store, they are not immediately judging price; instead, they are silently evaluating whether the brand is worth their attention. The proportions, materials, lighting, and tactile details of perfume showcases all influence the willingness to sample, the time spent in the space, and even the perceived value of the fragrance. In this context, perfume showcases are no longer just tools for display—they are a core part of commercial conversion. If showcases are designed as disposable props, their commercial potential is often wasted after the first event.

DG’s Core Insight: Making Perfume Showcases Last Beyond One Use

At DG Display Showcase, when designing perfume showcases and commercial spaces, we always consider one question from the client’s long-term perspective: can a set of perfume showcases be used continuously in different cities and commercial environments while maintaining the brand’s premium look and integrity? The answer lies in designing with foresight. We propose a sustainable modular perfume showcase system—not merely emphasizing “easy assembly and disassembly,” but incorporating repeat use, circulation, and long-term maintenance into the strategy from the very beginning. The showcase structure is modular, with proportions and visual language highly consistent, while the combination flexibility allows adaptation to various commercial spaces.

Modular Perfume Showcases: Creating Value Every Time They Land

In a pop-up project for a perfume brand, we designed a set of detachable perfume showcases. The entire set maintains a complete brand expression visually, while modular combinations allow flexibility to adapt to different commercial spaces. The core showcases are repeatedly used across multiple cities in pop-up campaigns, not only preserving premium aesthetics and clear spatial flow—encouraging customers to stay, sample, and engage—but also, due to the clearer logic and smoother sampling paths, increasing the time and depth of customer interaction, making the perfume showcases a true driver of conversion. At the same time, this modular design significantly reduces repeated production costs; calculations show that using the same set for multiple pop-ups can save approximately 35%–40% of renovation expenses while reducing one-time material waste and transportation energy consumption. The perfume showcases thus transform from disposable props into sustainable brand assets, enhancing both the overall pop-up experience and commercial conversion. Each pop-up becomes a moment where the brand “tells a story” with the same showcases, turning investment into cumulative value rather than a fleeting expense.

Perfume Showcases Should Be Long-Term Brand Assets

DG firmly believes that truly valuable perfume showcase design is not meant for a single event—it should continue to deliver value across different stages of a brand’s development. The meaning of design lies not in a one-time visual impact, but in establishing a sustainable and replicable commercial model for the brand. When perfume showcases gain a “second life,” pop-up stores are no longer just a momentary exposure—they become assets that the brand can repeatedly use and continuously optimize. For perfume brands pursuing long-term value, this design mindset is becoming a new competitive advantage. DG Display Showcase is committed to redefining the circular value of perfume showcases and commercial spaces through sustainable design logic, ensuring that every investment contributes to the brand’s next step.