Talking about the role of different colors in the design of the exhibition hall

In 2022, Cartier's new BEAUTÉS DU MONDE high-end jewelry exhibition will be held in Shanghai, displaying more than 400 pieces of high-end jewelry, high-end watchmaking and antique collections including the new BEAUTÉS DU MONDE series. In this exhibition, different colors are cleverly used in the design of the exhibition hall, and various themes are fully displayed by creating a specific atmosphere. The following will take Cartier's BEAUTÉS DU MONDE high-end jewelry exhibition as an example to explore the role of different colors in the design of the exhibition hall.

1. Blue is often used to convey the feeling of calmness, nobility and stability. In jewelry showroom design, blue creates an atmosphere of tranquility, focus and depth, giving a sense of elegance and calm.

2. Green is often used to convey the feeling of nature, vitality and balance. Using green in the exhibition hall can create a comfortable, harmonious and fresh atmosphere, giving people a natural and vibrant feeling.

3. White is often used as a symbol of simplicity, purity and elegance. The use of white in exhibition hall design can create a fresh, bright and clean feeling, making jewelry pieces stand out.

4. Yellow is often used to convey feelings of energy, happiness and warmth. Using yellow in an exhibition hall can bring a bright, cheerful and cheerful feeling and attract the attention of the audience.

5. Orange is often used to convey enthusiasm, creativity and energy. Using orange in a showroom can create a warm, vibrant and compelling feel, making the exhibition hall energized.

             

             

In addition to the colors mentioned above, there are other commonly used colors that play an important role in jewelry exhibition hall design.

6. Red is a color full of vigor, passion and power. It is often used to attract attention, create a warm and eye-catching atmosphere, and give people a feeling of excitement, luxury and enthusiasm.

7. Purple is often used to convey a sense of mystery, elegance and luxury. The use of purple in the exhibition hall can give people a mysterious, noble and unique feeling, creating an elegant and attractive atmosphere.

8. Pink is a soft, tender and romantic color. The use of pink in the exhibition hall can convey a warm, friendly and feminine feeling, giving people a soft, warm and warm feeling.

9. Gray is a neutral, steady and elegant color. Using gray in a exhibition hall can convey simplicity, sophistication and modernity, giving a sense of balance, calm and professionalism, and providing an excellent backdrop for jewelry pieces.

10. Black is often used to convey the feeling of mystery, luxury and solemnity. The use of black in the exhibition hall can give people a mysterious, noble and eye-catching feeling, creating an elegant and attractive atmosphere.

             

             

These colors have different effects and feelings in the exhibition hall design, but they are also affected by personal preferences, brand image and design goals. When designing a jewelry showroom, it is necessary to comprehensively consider the characteristics and brand style of jewelry works, as well as the overall atmosphere of the display space, and create a matching visual experience. It is important to note that each person's perception of color may be different and influenced by personal preference and cultural background. In addition, factors such as the overall design, lighting, layout and display techniques of the jewelry exhibition hall will also affect people's feelings about the atmosphere of the exhibition hall and jewelry works. Therefore, when designing a jewelry exhibition hall, it is very important to consider multiple factors to create a unique atmosphere and experience that matches the jewelry style and target audience.