Middle Eastern time-honored perfume chain brand showcase customization project

Why does commercial space need environmentally differentiated design?

Middle Eastern time-honored perfume chain brand showcase customization project

The Middle East time-honored perfume chain brand has always been unique in the Middle East, its luxurious atmosphere and unique aroma make people yearn. As a local high-profile perfume store, the brand store image has always carried the symbol of nobility and elegance, attracting countless customers who pursue taste and quality. However, with the intensification of market competition, the upgrading of brand image becomes inevitable. Although the client has strong strength and quality products, has represented many international brands, and has become the designated supplier of the Olympic Games, they have always operated in a traditional way. Despite the excellent product, the brand has hit a sales bottleneck as competition intensifies. They think that as long as the product is good, they can do a good job in the market, but ignore the importance of commercial space.

In addition, the customer's product display is too simple and does not effectively show the unique characteristics of the brand. This display mode lacks distinctive advantages in the fierce market competition, resulting in difficult sales to break through the bottleneck. More importantly, the store does not well reflect the shopping experience of high-end perfume customers, and customers lack pleasant and surprising experience when shopping in the store, which affects their purchase desire and loyalty. As a result, the Middle East's oldest fragrance chain decided to renovate its stores to bring new vitality and a new shopping experience to its customers. At this important moment, DG is honored to be a partner in creating a new image for the brand.

As a professional company in the manufacture of high-end perfume display cases, DG always adheres to the attitude of excellence from the initial market research to the final product design, production, transportation and installation, and is committed to presenting flawless works for customers. In cooperation with the oldest fragrance chain brands in the Middle East, we not only provide a series of customized products, such as low cabinets, cash registers, exhibition tables and logos, but more importantly, DG integrates the essence and unique charm of the brand into every detail.

DG is committed to customizing the most suitable design scheme for each project according to the needs of customers and brand characteristics, helping the brand to stand out in the market and win the love and trust of more consumers. Therefore, when designing the scheme, we chose khaki with gold for the brand. This design concept aims to create a warm and elegant shopping atmosphere, which perfectly reflects the luxury and elegance of the Middle East region. This combination makes the store full of soft and elegant atmosphere, attracting the eyes of customers, creating a comfortable and pleasant shopping experience for them.

While serving another high-end perfume brand, DG has chosen a gold and black design scheme. This design style is in stark contrast to the warm elegance of the Middle East's oldest perfume chain brands, and the combination of gold luxury and black gravitas creates a mysterious and deep atmosphere. This color scheme injects a sense of power and mystery into the store, attracting the attention of customers and demonstrating the nobility and respect of the brand. Although the two brand stores are similar in size, the colors chosen for them and the overall style presented by DG are very different, which fully demonstrates the uniqueness of the brand's personality and culture.

The main reason for this difference is that different store images can have different effects on the attractiveness of customers. The design of commercial space is not just for aesthetics, it is part of the brand and can directly affect the emotional and behavioral responses of customers. For example, a luxury perfume store will often adopt a high-end, elegant design style to convey its brand image of high quality and uniqueness, thus appealing to the target customer group. A young and trendy perfume brand may use bold, modern design elements to create a vibrant and creative atmosphere that appeals to younger customers who are looking for style and personality.

Design differentiation can also enhance customers' brand identity by communicating brand stories and values. A uniquely designed and emotionally resonant perfume store can help customers build an emotional connection to the brand, thereby increasing customer loyalty. For example, a perfume brand that focuses on natural ingredients and environmental concepts may highlight its environmental philosophy by using natural materials and simple decor, appealing to a customer base that is concerned about health and environmental protection.

In addition, environmental differentiation design can enhance the overall experience of customers, which in turn affects their consumption behavior. Research shows that customers are more likely to feel happy and relaxed in a comfortable and creative environment, which not only extends their stay, but may also increase their desire and frequency of consumption. For example, a perfume shop can create a sensory rich experience space through carefully arranged fragrance experience area, elegant display and unique lighting design, so that customers can feel the unique charm of the brand during the tasting process and increase the possibility of purchase.

Differentiated design can also help perfume shops stand out in the market and establish a unique competitive advantage. In today's homogenized business environment, a store with a unique design is more likely to attract media attention and word of mouth, thus attracting more potential customers. For example, a perfume shop designed in the retro art style can not only attract perfume lovers, but also become a hot spot on social media to attract more people's attention and patronage.

In short, environmental differentiation design can not only directly affect customer attraction and consumption behavior, but also enhance brand image, enhance customer experience and increase competitiveness, thus bringing long-term success to commercial space.

If the design scheme is successfully passed, the project will enter the production stage smoothly! At DG, we understand that communication is critical to a project's success, so we always make sure our clients are up to date on what's going on. Through regular progress updates, we share with our customers important milestones in the production process, as well as any factors that may affect the progress of the project. This timely communication not only enhances the trust our customers place in us, but also ensures that we maintain consistent goals and direction throughout the production process.

But that's not all! In addition to close project progress updates, we also provide our customers with a full range of support services. Whether it is transportation or installation, we provide detailed guidance to ensure that every step goes smoothly. Once the project is complete, our after-sales team will support you around the clock to ensure your satisfaction and the long-term success of the project

After the installation, the customer was very satisfied with the cooperation with DG. The client said :" These bespoke perfume showcases not only demonstrate DG's expertise and innovation in the field of showcase manufacturing, but more importantly, through this renovation, DG has created a sophisticated and stylish shopping environment for our brand, and our stores have a new charm, and customers enter the store as if they are in a luxurious perfume palace." We look forward to continuing to deepen our cooperation with DG to bring more surprises and delights to our customers."

The successful conclusion of this project not only represents the recognition of the hard work of the DG team, but also our commitment to excellent quality and perfect execution. At the same time, DG knows that the success of the project is inseparable from the support and cooperation of customers. It is thanks to your trust and support that DG is able to use our expertise in the project and ensure that everything runs smoothly.

At DG, our greatest wish is to see the smile of customer satisfaction. We know that our work is truly successful only when our customers are satisfied with our services and results. DG will therefore continue to make every effort to ensure that customers enjoy the highest quality of service and support throughout the project. DG looks forward to working with more brands in the future to provide you with excellent products and services, so that you will always be satisfied and trusted, and become your first choice for commercial space design!