Top 5 innovative retail design trends for luxury brands

Shopping for luxury brands and products is an experience of its own. From the brand's products and style to the online and in-store unique experience, the luxury retail industry is a fashion branch of its own. Considering that, it is not strange to ask what is the most important part of luxury shop design nowadays? The most common and expected answer is "getting better at creating the customer experience physically,". This goes way beyond just perceiving the indoor interior of the store, but also incorporating new and more efficient formats that enhance customer service among the finicky luxe and affordable-luxury segments. 

In the category of the interior luxury shop design and appearance of the store, experiential retail is a high-asking field where architects and interior designers have to contribute a lot. Not only going by the traditional store design model is way too limited, but it may also lead to wrong decisions. The luxury experiences need to be unique, unforgettable, and of high quality. In a word, they must be incomparable, i.e. the store may not be identifiable as a retail venue. 

Traditionally, the revolutionary luxury shop design trends have commonly included the core element of luxury brand retail stores to fit the mold. As customers continue to become more finicky and demanding, luxury brands have to come up with new, innovative ways to carve out their distinctive areas within the market. Groundbreaking retail design trends can prove to be a powerful weapon for luxury brands to come up with unique in-store experiences, which not only help to develop their brand identity but also evoke strong feelings in their customers. 

In the world and market of constantly changing influences, tastes, and expectations, bringing design uniqueness to the world of luxury can be a challenging thing for retail brands. To successfully create a fresh and original space, these are the top 5 innovative retail design trends for luxury brands that will most certainly make a change. 

1. Digital integration and technology 

Today, one of the most principal grounds in the retail design of luxury is the incorporation of technology. With the constantly expanding and growing e-commerce and digital shopping industry, luxury brands are trying to find a way to uniquely enhance their in-store experiences. This is now done by adapting the brand itself to the digital era. One big trend is the incorporation of augmented reality (AR) technology. Luxury brands are now seen to use AR technology as a digital and modern way through which their customers can 'wear' the virtual versions of their products. Thus, these customers can just try out and see how the product will look. The AR also adds some sort of life to the product, all before the final purchase of the product. One important thing to note is that the said technology can be employed for the same in-store experience through the creation of interactive luxury shop displays and immersive environments.

Another way luxury brands are becoming part of the digital era and technology is the application of smart mirrors in their stores. By using smart mirrors, the customers can try on their new outfits without physically doing it. They can also get suggestions based on their current and previous styles, trends, and tastes. 

2. Sustainability

Sustainability, as an important part of the fashion industry, is now a top concern for consumers. With that being said, luxury brands are finally catching on with the movement. The new innovative trends suggest incorporating sustainable materials and practices into the brand's luxury shop design. This means that luxury brands are not only utilizing sustainable materials but are also attempting to reduce their carbon footprint. This can be achieved through the use of energy-efficient lighting and HVAC systems, as well as the purchase of materials locally to reduce transportation emissions. During the course of construction, it is important to reflect on how the retail stores can visually present an eco-friendliness on behalf of a brand. One way of ensuring that a brand's physical space embodies its sustainability values is through using green building materials whenever possible. 

3. Experimental space planning

Another luxury shop design trend in the world of luxury retail is the use of experiential space. Luxury retailers are creating spaces that offer more than just a place to shop. They are creating spaces that are destinations that the customer can go and spend time in. These experiential spaces can include cafes, bars, and art galleries. By creating such areas, luxury brands are able to create an extraordinary and unique in-store experience that will be memorable to customers and make them want to return. 

4. Minimalistic approach

Minimalism is another trend that is becoming more popular in luxury shop design. Luxury retailers are embracing the "less is more" philosophy and creating stores that are minimalist in character and streamlined in design. This can be observed in the use of clean lines, neutral tones, and a focus on quality materials. That way the store can become an inviting, calming, and enjoyable place, everything that the luxury and the brand's products stand for. 

5. Personalization

With the presence of technology, luxury brands can personalize the retail experience within their stores. For example, some luxury brands are using facial recognition technology to identify customers when they come into the store. By doing this, the brand can provide personalized advice and discounts based on the customer's history of purchases and interests. With personalization comes customization too, which is another great trend worth mentioning. This way luxury brands are allowing customers to customize their products in-store, making their experience even more enjoyable. 

For all those looking to keep up with the trends of luxury shop design and incorporate high-end store displays, DG Master of Display Showcase is the right place to start and end with. Incorporating functionality with the luxurious presentation of the products, the brand has mastered the art of creating high-end store displays that fit the luxury shop design. From display cases at museums to a unique approach in the presentation of jewelry and perfumeries,  DG Master of Display Showcase perfectly puts the desired products in the best spotlight. With a special attention to detail, origin, brand's vision and mission, every luxury shop design tells a story of its own. Integrating design, trends, and service,   DG Master of Display Showcase is a winning choice.