The advantages and disadvantages of the two layout types of jewelry stores
Author:DG Master-museum showcases manufacturers
The layout of the jewelry store determines the route that most customers go through the specialty store. Its impact on profitability is very great. The jewelry showcase layout will follow the reasonable use of space and expand the probability of customer contact products.
Theoretically, the owner wants customers to pass by as many products as possible. Below are two basic layout types. Jewelry display cabinet 1) Formulating layout Most specialty stores adopt a square format layout.
In the layout of the square format, the jewelry showcase and the accessories are the right angles. This layout design allows customers to enter the store through the entrance, after as many products as possible, and then pay the payment channel, and finally leave the store from the export. Advantages: low construction cost, customers are familiar with this layout, the most displayed goods, easy to maintain.
Disadvantages: boring, restricting customer browsing, increasing shopping congestion, and restricting indoor decoration. 2) Free flow layout specialty stores may adopt a free flow layout. In this layout, the jewelry showcases and products are divided into different categories, or the product display is displayed on the free pickup counter, creating a structured channel without structural characteristics for customers.
Jewelry showcases displayed by display products may have irregular shapes, such as semi -circular or curved personalized shapes. This will encourage customers to find goods and stay in front of the items they are interested in. Advantages: Encourage customers to browse, increase impulsive purchases, attract visually, arrange flexibility, etc.
Disadvantages: may increase customer doubts, waste retail space, high cost, it is difficult to maintain. .
Recommend：jewelry showcase manufacturers
Time: 2021.5
Location: Vietnam
Area (M²): 100 sqm
Color collocation: give priority to with white, milky white, and gold color with warm coffee that is auxiliary.
Modeling: One of the main modeling of the whole store is the combination of circular arc with golden SS and other design elements.
Material: main material is white leather, auxiliary material is warm brown leather, gold SS, opalescent marble and so on.
Currently, the shops are all traditional row counters. The counters are old and crowded, which makes the whole shop look traditional and without any uniqueness.
The whole installation effect restored the whole design concept maximum , making the whole store image look very high-end and luxury.
Through our big efforts, finally customer opened the shop as scheduled, the installation effect of the whole store received the client boss good reputation, all are very satisfied with our DG products.
Time: April 11, 2021
Location: Saudi Arabia
Area (M²): 100sqm
This brand project is mainly based on the main colors of youth and fashion. Silver mirror stainless steel and white high-gloss piano painting are used as accents, which add a high-end avant-garde atmosphere to the space and enrich the entire space. The entire store space is divided according to product categories, and the display is rich; and in order to increase the time customers stay in the store, in the design of the flow of people, we have designed a loop-type moving line composition to prevent consumers from taking repeated paths and affecting shopping. The experience also allows consumers to appreciate the products in the store at one time. The whole space planning is sparse, not crowded, so it looks simple and generous, and at the same time creates a comfortable shopping space and environment for customers. Promote customer shopping, and give customers a good mood, thereby increasing the store's transaction rate.
Time: November 23, 2021
Location: Shandong Linyi / Shandong Linyi
Area (M²): 139 M²
Retaining the elements of Lao Fengxiang brand culture, through the fashion, the trend of high-end market of showcase, make out the new design, make them both have brand core elements, but also have high-end and luxury design, make the whole store image more unique, and more attractive
+86 13610079233
+86 13610079233
Quick links
Jewelry
Museum
China Marketing Center:
14th Floor, Zhihui International Building, Taiping Town, Guangzhou(Full Floor)
China Manufacturing Center:
Dinggui Industrial Park, Conghua Taiping Town, Baiyun District, Guangzhou.