Precautions for store image design
Author:DG Master-museum showcases manufacturers
Store decoration is a silent business card. Consumers' understanding of a shop starts with the appearance image. The elegant and beautiful store image design shows the strong strength of the store, has a strong eye -catching ability, and often gets more effort to make your shop customers profit.
Make consumers lack trust and affect the sales of products. Oriental strategy brand planning tells you that the design of the store's image mainly has the following major precautions: First of all, the overall image of the store can be divided into modern style and traditional style. As for which style to choose, it is determined by the positioning of corporate culture and business products.
Modern style is fashionable, trendy, and for young and vibrant consumer groups. It is generally suitable for clothing, jewelry, food, etc., and the atmosphere is cheerful and active.
Suitable for traditional old stores, traditional products, retro products, full of quaint colors, full of charm. No matter what style of store image design is selected, the overall space of the store's overall space should be "perspective" to make the product clear at a glance, and to create a relaxed and harmonious consumer atmosphere, so that customers want to come in and come in easily, stimulate the desire to consume consumer desires. Secondly, the space layout of the store, pay attention to product space, customer space, and shop staff space.
This is the key to the design of the store's image. It involves six elements. Among them, try not to have steps as much as possible in the entrance and exit.
The main point is that it is easy to enter but not easy to go out. The purpose is to make customers stay in the store longer. The longer the time, the greater the chance of consumption.
No barrier, and it must be wide enough, at least two people's width. Furthermore, the shop display of the store should be used reasonably, classified display, highlight the main product, create a comfortable and relaxed atmosphere, so that customers can easily access the products under the design of beautiful products. You can buy the required products and enjoy the process of shopping comfortably without being restrained.
This is the details of the design of the store's image. In short, the design of the store's image is not a simple matter, involving all aspects. Dongfang Ce brand planning reminds you that the prerequisite for store design is to master the trend of the times and do a good job of planning and preparing before the decoration.
The purpose of expanding the turnover. .
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