Unlike physical stores in a mall,
kiosks can not only positioned in the mall center but also can be located in the suburb, generally in the middle of the large
mall hallways running between the more permanent stores. This placement in the
midst of mall traffic allows kiosk owners to pinpoint potential customers before
they even approach or pass by their businesses. Mall kiosk owners benefit in having
reduced overhead expenses, but can still experience difficulty in securing
customers if they don't select the right locations for their kiosks and if
their products are not of interest to mall shoppers.In the following we will give you some tips about how to select a profitable business for kiosk.
Beauty Cosmetics
From
lip gloss and nail paintings to hair styling tools and skin care, hosting a
kiosk filled with beauty products can catch the attention from mall shoppers.
While offering various products may seem like an attractive method for getting the quantities of sales and customers boost, focusing on a core product with unmatched features and
benefits will gain more popularity among shoppers. Allow customers to try the
beauty products you sell. Hire a model and do product demonstrations using the
model or potential customers to make your kiosk more interactive. Remember that fierce competition may exist within the mall from department stores, drug stores and
specialty stores that sell specific brands of beauty products.
Toys and Tools
Bright
colors and shapes, music and children-friendly display style can make your kiosk the
focus of attention. Attract parents and children alike by offering educational
toys and tools such as pop-up books, bubble machines, puzzles, wooden blocks,
electronic toys and stuffed animals. Reserve a few toys for the purpose to make a demonstration. Reduce competition by displaying toys that existing toy and gift
shops which the mall don't carry. You can also select a niche, such as
eco-friendly or "green" toys and try to capitalize on a specific
segment of the toy market.
Reach
out to women by offering a kiosk filled with handbags, gloves, scarves, rings,
earrings, necklaces and other accessories. Big-name department stores and
smaller women's retailers may present competition, but with fair pricing and a
selection of quality products, you can attract the attention of potential
customers.
Candy
and Gadgets
Set
up a candy bar kiosk where mall shoppers can stay and fill up on new candy and selections they enjoyed as youth. A candy kiosk can reach a diverse
group of customers, attracting both young and old, men and women, and people
from various working classes. Add some healthy low-fat, low-sugar candy to the menu for health-conscious shoppers who would also like a tasty treat
during their mall journeys.
Books
With
many authors tend to publish their projects by themselves, setting up a mall kiosk
is a way to promote books. Authors can talk to potential readers, sell their
books, offer autographs and sell complementary items such as bookmarks, mugs
and t-shirts that match the theme of the book.
Quick links
Jewelry
Museum
China Marketing Center:
14th Floor, Zhihui International Building, Taiping Town, Guangzhou(Full Floor)
China Manufacturing Center:
Dinggui Industrial Park, Conghua Taiping Town, Baiyun District, Guangzhou.