How to make your products resonate with culture through showcase or store design

Take Cartier's new LE VOYAGE RECOMMENCÉ high-end jewelry exhibition as an example

On October 18, 2023, Cartier's new LE VOYAGE RECOMMENCÉ high-end jewelry exhibition grandly opened at the Prince's Mansion in Beijing, injecting a fresh design inspiration into the industry. With its unique design concept, the exhibition provides us with a valuable reference on how to make products resonate with culture and become the focus of attention through showcase or store design.

             

             

1. Learn from history and inherit classics. In store design, elements of historical buildings can be used for reference and integrated into modern design, so that products and culture blend with each other. Cartier's deep relationship with Beijing can be traced back to 1996, and the choice of location in the 400-year-old Beijing County Prince's Mansion demonstrates its respect for and inheritance of history.

2. Emphasize the brand story and create a unique atmosphere. In store design, emphasizing the brand story and highlighting the unique atmosphere of the product can attract customers' interest. Cartier used the LE VOYAGE RECOMMENCÉ high-end jewelry series as the prelude to the exhibition, and displayed the brand's creative theme through three thematic chapters, presenting the brand's design concepts and values.

             

             

3. Highlight product features through careful design. The theme of Cartier's exhibition is "Natural Inspiration", which integrates natural elements into the design to showcase the beauty of nature. In store design, the unique features and beauty of the products can be highlighted through clever layout and decoration, so that customers can feel the charm of the products in a unique atmosphere.

4. Emphasize craftsmanship and demonstrate quality and ingenuity. In store design, layout, lighting and other design techniques can be used to highlight the craftsmanship and beauty of the product, allowing customers to clearly feel the quality and ingenuity of the product at a glance. Cartier's exhibition emphasizes "line construction" and demonstrates exquisite craftsmanship through line design.

             

             

5. Enhance interactive experience and deepen customer impression. Cartier demonstrated the brand's love and cherishment of exquisite craftsmanship by demonstrating gem carving technology on site at the exhibition. In store design, an interactive experience area can be set up to allow customers to participate in the product production process, thereby deepening their impression and understanding of the brand.

Overall, the Cartier LE VOYAGE RECOMMENCÉ High Jewelry Show has provided us with a lot of inspiration on how to integrate products and culture through showcase or store design. By drawing on these design concepts, we can add color to our product displays and attract more customers' attention. At the same time, it also makes us deeply feel the resonance between brand and culture, bringing new thinking and inspiration to design.

This exhibition is not only a successful attempt by Cartier, but also provides an example for the entire industry to learn from in terms of store design. We look forward to better integrating cultural elements into our designs in the future and injecting more inspiration and value into our products.

             

             

As a professional showcase manufacturer, DG is committed to creating unforgettable display spaces for brands with its exquisite craftsmanship and unique design concepts. Whether it emphasizes historical heritage, highlights brand stories, or integrates natural elements and exquisite craftsmanship, DG can customize unique showcases and store designs based on brand characteristics and needs, making products stand out in a unique atmosphere.

We hope that in future designs, DG showcase manufacturers can continue to provide you with unique design concepts and inject more inspiration and value into the brand.

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