Hōʻike Hōʻikeʻike Mea Kūʻai Kūʻai Kūʻai a i ʻole ka pahu hōʻike maʻamau: ʻO wai ka mea e hoʻokiʻekiʻe maoli i kahi hōʻailona nani?

I loko o ka honua kūʻai mea kūʻai, aia kekahi ʻoiaʻiʻo i poina pinepine ʻia: ʻaʻole hoʻomaka ka manaʻo mua o ka mea kūʻai aku i kahi hōʻailona me ka huahana - hoʻomaka ia me ka hakahaka. A i loko o ia wahi, ʻo ka mea e hālāwai pinepine ai me ka maka o ka mea kūʻai aku ʻo ia nā hihia hōʻike.

I ka nānā mua ʻana, ʻike ʻia paha kahi mea hana maʻalahi no ka hōʻike. Akā ʻo ka ʻoiaʻiʻo, ʻo ia ke ʻano o ka hōʻailona hōʻailona a me ka mea hana leo ʻole o ka ʻike naʻau. No nā makameka nani e ʻimi nei e hōʻike i kahi aura kūʻokoʻa, hoʻokahi nīnau koʻikoʻi e piʻi aʻe nei: Pono anei au e koho i kahi pahu hōʻike maʻamau-a i ʻole e hoʻokomo i kahi pahu hōʻike nani maʻamau?

Hoʻomaka ka nui o nā hōʻailona e puka mai nei i kā lākou huakaʻi me nā pahu hōʻike maʻamau: wikiwiki, maʻalahi, a me ka hana. Akā i ka wā e wehe ai ka hale kūʻai a waiho ʻia nā huahana, manaʻo kekahi mea… nalo. He mea hou paha ka wahi, ʻālohilohi nā kukui, akā ʻaʻole i hele mai nā mea nani. ʻAʻohe manaʻo o ke kahe, ʻaʻohe ʻano, ʻaʻohe moʻolelo brand. Hele nā ​​​​mea kūʻai i loko-a hele i waho-me ka hoʻomanaʻo ʻole i kekahi mea.

"Ua ninini mākou i ko mākou naʻau i ka hoʻolālā nani, akā ʻike ʻia ʻaʻole i hoʻomanaʻo nā mea kūʻai aku ʻo wai mākou." Ua haʻi ka mea nona ka inoa ma hope o ka hoʻomaikaʻi ʻana i kā lākou ʻōnaehana hōʻike.

ʻO kēia ka palena nui o nā pahu hōʻike nani maʻamau: hiki iā lākou ke hōʻike, akā ʻaʻole hiki iā lākou ke ʻōlelo. Hiki iā lākou ke hōʻike, akā kakaʻikahi lākou e neʻe. A no nā hōʻailona makamae, ʻaʻole koho kēia pili pili i ka manaʻo - pono ia.

Ma DG Showcase, he mea hana hale hōʻikeʻike mea hoʻonani kahiko me 26 mau makahiki o ka ʻike, manaʻoʻiʻo mākou he ʻoi aku ka nui o ka pahu hōʻikeʻike ma mua o ka hoʻopili huahana—he ʻōlelo ia e kamaʻilio ai ka brand. A ʻo nā hale hōʻikeʻike kūʻai hana maʻamau wale nō e hiki ke haʻi maoli i ka moʻolelo o kahi brand a hoʻāla i ka manaʻo.

ʻOi aku ka lōʻihi o ke kaʻina hana maʻamau o DG Showcase ma mua o ka hoʻoponopono ʻana i ka nui. Hoʻomaka ia me ka hoʻomaopopo ʻana—kāu mau waiwai hōʻailona, ​​​​kāu mea kūʻai maikaʻi loa, kāu huahana aesthetics, a me kāu spatial rhythm i makemake ʻia. Mai ka mahana kukui a hiki i ke kihi o kahi pā aniani, mai ke ʻano a hiki i ke ʻano maʻalahi—ua hana ʻia nā kikoʻī āpau e lawelawe i hoʻokahi kumu: hōʻike i kāu hōʻailona.

ʻAʻole hoʻokiʻekiʻe wale nā ​​pahu hōʻikeʻike mea kūʻai maʻamau i kahi huahana - kono ia i nā mea kūʻai aku e neʻe kokoke aku, e hoʻomau, e komo. Ua haʻi mai kekahi mea kūʻai maikaʻi iā mākou, "ʻO kā mākou mau pahu kahiko i paʻa i kā mākou mau mea nani. ʻO nā mea hou e mālama i ka manaʻo. Ke lawe nei nā kānaka i nā kiʻi, kaʻana like, a hoʻomanaʻo iā mākou. ʻAʻole wale ka hoʻolālā, akā ka moʻolelo.

Ke hoʻomaka nei ka ʻike ʻana i ka waiwai i ʻike ʻole ʻia e nā mea hōʻikeʻike. ʻO lākou ka hōʻike kino o ka maʻalahi o ka brand a me ka helu mua o ka pilina sensory no nā mea kūʻai. ʻOi loa ma nā wahi hoʻokūkū—e like me nā hale kūʻai kiʻekiʻe a me nā ʻāpana kūʻai maikaʻi loa-ʻo kahi hōʻikeʻike i nele i ka moʻolelo kiʻi a i ʻole ke kiʻi manaʻo e hiki ai i nā mea kūʻai ke hele me ka nānā ʻole.

ʻAe, ʻoi aku ka nui o ka manawa, ka nui o ke kūkākūkā ʻana, a me ka hana hana maʻamau. Akā ʻaʻole hiki ke hoʻihoʻi ʻia. Kūkulu lākou i ka ʻokoʻa o ka brand, hoʻokiʻekiʻe i ka maikaʻi i ʻike ʻia, a hana i nā ʻike mea kūʻai aku poina ʻole. Hoʻoikaika lākou i ka haʻaheo o kāu hui ma kahi a lākou e lawelawe ai.

No laila, ʻo kēia hoʻoholo ma waena o ka maʻamau a me ka maʻamau ʻaʻole ia e pili ana i nā hihia hōʻike wale nō - e pili ana ia i ke ala o kāu hōʻailona.

Ma DG Hōʻike Hōʻikeʻike, ʻaʻole mākou ʻike i nā hihia hōʻike e like me nā mea anu. No mākou, ʻo kēlā me kēia hale hōʻikeʻike nani he kahua i hoʻolālā ʻia no kāu hōʻailona e ʻālohilohi. Ma ke ʻano he mea hana hale hōʻikeʻike mea kūʻai hilinaʻi a me ka hoa hana hoʻolālā wahi kūʻai, hāʻawi mākou i ka manawa e hoʻomaopopo i kāu ʻike a me nā hōʻike hana hana ʻaʻole e hōʻike wale i ka mālamalama-akā e hōʻike i ka ʻike.

ʻOi aku ka noʻonoʻo o ka hoʻolālā a me ka ʻike i nā mea kūʻai aku ma mua o ka wā. ʻOiai ʻo nā mea nani ka hōkū, ʻo ke ākea—a me ka hale hōʻikeʻike—ʻo ia ke kahua. ʻO kahi ʻike hoʻoneʻe pinepine e alakaʻi i kahi hōʻailona poina-a me kahi kūʻai kūpono.

No laila ke nīnau ʻoe iā ʻoe iho, "He aha ke ʻano o ka hale hōʻikeʻike e pono ai iaʻu?" E nīnau pū kekahi: He aha kaʻu e makemake ai e hoʻomanaʻo kaʻu mea kūʻai aku? He aha kaʻu manaʻo e haʻalele ai?

Aia ka pane i loko ou. ʻO ke koho ʻana i kahi hōʻikeʻike maʻamau ʻaʻole ia he koho hōʻikeʻike wale nō - he ʻōlelo hōʻailona ia.

Inā ʻoe e ulu nei i kahi hōʻailona nani e ʻimi nei i ka hoʻololi hou ʻana o ka hōʻike spatial, ua mākaukau ʻo DG Master of Display Showcase e hana pū me ʻoe. Mai kekahi mea hoʻolālā a i kekahi, mai kekahi mea hana a hiki i kahi hōʻailona ʻike maka—e kūkulu kākou i kahi ākea ʻaʻole e hōʻike wale ʻia, akā pili hohonu.

No ka mea, ke manaʻoʻiʻo nei mākou: ʻAʻole pono e noho mālie nā mea nani. ʻO kahi hōʻikeʻike ka leo hoʻoneʻe loa.