E kūʻai aku me nā mea kūʻai kūʻai

Hiki i nā hāʻina hōʻike kūʻai kūʻai ke hoʻonui nui i kāu kūʻai huahana. Wahi a ka noiʻi hou loa i hōʻike ʻia e POPAI (Point of Purchase Agency International) ʻo ka hapa nui o nā mea kūʻai aku e hana nei i kā lākou hoʻoholo kūʻai ma kahi o ke kūʻai ʻana. Manaʻo lākou ʻoi aku ma mua o 60% o ka huina kūʻai i hāʻawi ʻia i nā hōʻike kūʻai aku ma ke ʻano he mea hoʻolaha nui i ka hale kūʻai.

I kēia lā, ua piha nā mea kūʻai aku me nā ʻike huahana like ʻole a me nā hoʻolaha. No ka hoʻololi ʻana i nā mea kūʻai kūʻai margin kiʻekiʻe e pono e ʻimi i nā hopena kūpono e ʻike ai kā lākou brand mai ka lehulehu. A ʻoi aku ka nui o ka ʻike i ka hoʻokūkū no ka nānā ʻana o nā mea kūʻai aku ma nā mākeke kūʻai.

ʻO nā hōʻike kūʻai kūʻai he mau mea kūʻai aku e paʻa ana i ka waihona a i ʻole nā ​​​​huahana i hōʻike ʻia. He mea maikaʻi loa nā pā hōʻikeʻike kūʻai kūʻai no ka huki ʻana i ka manaʻo o ka mea kūʻai aku ma ka papahele hale kūʻai hoʻokūkū.

Hāʻawi nā hōʻike kūʻai kūʻai i nā pōmaikaʻi i ka wā i hoʻolālā ʻia a hoʻonohonoho pono ʻia:

1. E hoʻonui i kāu waiwai. ʻO kahi hōʻike kūʻai kūʻai maʻalahi e hoʻonui i ka waiwai i ʻike ʻia o kāu huahana a huki i nā mea kūʻai aku i nā mea kūʻai aku. Hōʻike kā mākou hoʻāʻo ʻana ma nā ʻāpana he nui e uku nā mea kūʻai aku a hiki i 50% hou aku no nā huahana i hōʻike ʻia ma nā hale kūʻai i hoʻolālā maikaʻi ʻia. Manaʻo ʻia e nā mea kūʻai aku e hōʻike wale ʻia nā huahana brand e hōʻike i ka waiwai.

2. ʻO ka nānā ka mea a pau. Hoʻonui ka hōʻike kūʻai makaʻala i ke kūʻai aku ma o ka ʻohi ʻana i ka manaʻo o nā mea kūʻai aku a hoʻowalewale iā lākou e komo kino me nā huahana hale kūʻai. ʻAʻole hiki iā ʻoe ke hoʻololi i ke kūʻai aku inā ʻaʻole hiki i kāu huahana ke hoʻokūkū i ka lehulehu a ʻike ʻia.

3. Kahi, wahi, wahi. Hiki ke alakaʻi i nā mea kūʻai aku ma o kāu hale kūʻai i nā wahi huahana margin kiʻekiʻe. ʻAʻole wale ʻoe e hōʻike i nā huahana ma kahi kūpono i ka hale kūʻai, akā ʻo kahi hōʻike kūʻai hōʻailona hōʻailona e hōʻoia i ka paʻa ʻana o kāu waiwai.

4. E hoʻokiʻekiʻe i kou Brand. ʻO nā hōʻike kūʻai maʻamau nani e hōʻike i kekahi mau hiʻohiʻona nui o ka huahana a kūʻai pono i ka inoa inoa inoa. Me nā hae ʻike a me nā hōʻailona e loaʻa iā ʻoe ka manawa e ʻike ʻole ai i nā mea kūʻai aku, akā e kamaʻilio pū i kāu memo i hōʻike ʻia e pili ana i kāu huahana a ʻoihana paha i nā mea kūʻai aku.

5. Hoʻolaha i nā huahana a me nā lawelawe hou. Hāʻawi nā hale kūʻai hou i kahi kahua e hoʻolauna i nā huahana a me nā lawelawe hou i nā mea kūʻai aku.

ʻO ke ʻano o ka hōʻike kūʻai kūʻai ʻoi aku ka maikaʻi e kūʻai aku i kāu huahana e hilinaʻi i nā hiʻohiʻona o kāu huahana, kāu papahana a me nā pahuhopu. E ʻimi i kahi hoʻolālā hoʻolālā hōʻike kūʻai maʻamau ma ka pūnaewele a i ʻole nā ​​nūpepa.

Hoʻokaʻaʻike i nā mea hana a me nā mea hoʻolālā me ka ʻike ʻoihana i hōʻoia ʻia a me kahi moʻolelo ʻoiaʻiʻo. E kūkākūkā me nā poʻe akamai e pili ana i kāu hoʻolālā punahele e hoʻopuka i kāu hōʻike kūʻai maʻamau kūpono.

Source Source: http://EzineArticles.com/2592216