If you sell exquisite and gorgeous jewelry and priced reasonably , but you feel that the sales are not what they should be. Potential customers look and yet just go. While you can blame economic competition or weather, the problem is likely to none of the above.
The term you often hear: "Packaging Sells". So while your jewelry is not "packaged" it can not be directly packaged with the appropriate jewelry display showcases. Jewelry displays also include necklace from simple cardboard easel displays in the windows, so that even when using the jewelry display boxes as display method. Once I came across a jewelry dealer at a flea market. He was very basic operations, placing jewelry on a table covered with a black cloth. And the entire day, hundreds of people passed by and just several stopped.He complained about how bad the business was and why no one buys, and he just might get out of the market forever.
I took a close look at their jewelry and noticed it was pretty good, but looked cheap lying on what he thought was a bizarre black tablecloth. I asked him to put more of their jewelry in open boxes of jewelry and create the back of his desk in a black jewelry display cabinet. I felt that was a simple and inexpensive way to get it to increase sales. His initially refused, saying that he could not afford all the boxes and displays. I told him to just check it out and even add-on box price for the customer. After some grumbling, he finally agreed.
The following weeks, he greeted me with a huge smile and proudly told me that his sales doubled, and that he wanted to expand its presence in the display showcase and display ideas. He started buying clear lid and other jewelry display to keep his jewelry cleaner and it also sectioned off its display and select fine jewelry displays in colors to indicate different styles and colors.
He returned again the following week, and its sales have risen again. After thanking me for saving his business, he expanded his displays, this time buying some acrylic display cases countertop.
Between the boxes, jewelry displays and showcases it is now catching the eyes of its customers, and they quickly noticed that his great looking jewelry. He raised prices to cover a little more than the cost of caskets, he gave each sale, so do not just grow its sales, but it was tacking on additional income from a small extra markup for packaging.
Too many people are hesitant to buy jewelry packaging. This is probably one of the biggest mistakes to make. You should not only make your jewelry look more attractive, but you also have to change your display settings often. Changing the display gets your previous customers to stay, as they assume that you have new styles to sell. Often just switching positions of the displays makes you notice the jewelry customers that they did not notice before.
Display showcase is the key to increased sales of jewelry, whether it's jewelry boxes, a variety of jewelry displays or showcases it is vitally important to your business that you keep up with the display end. Remember, "Packaging Sells". The package correctly and watch your sales grow.