Nowadays in a more competitive market, to be innovative and creative to display your products is vital important for the vender . This is especially true when it comes to sunglasses, because retailers and consumers alike, both ordinary and uninteresting as a standard racks working solar Try these tactics to create an arresting, attention, grabbing way to sell more sunglasses.
Choose the best location
It is advisable for you to consider the basic strategy that you can apply when displaying your sunglasses that will facilitate the purchase of your customer while at the first sight of your product. According to the research of most customers, there is an important area for the display of sunglasses on the shelves,that is,near or at the checkout counters, because customers can quickly and easily try them out and then add them to their purchase. This also highlights the importance of having a mirror next to the sunglasses, so to show that customers can easily try on glasses and see how they look.
Imagine the Future
inside displays that are both sleek and futuristic. It is a strategy which get the inspiration by Aigner
architecture, which was developed store in
Target class Leisure
you are selling expensive designer sunglasses, in order to market them affluent
consumers through photography. Michelle Lindsay describes this process in his
book "The promotion of products and services", giving the example of
how advertisers use rich-looking beautiful people to sell more expensive products.
If your budget allows, organize photo-shoot with professional models wearing
sunglasses on the spot in areas where wealthy consumers spend time in the sun.
Lindsay says it often shows them alive "desirable" way of life, such
as the beaches of the
For more striking and comical effect, you can add more poster which related to the exquisite sunglasses and promoted by celebrities to your sunglasses display showcase,and don't forget to invite the customer to try the latest brand new sunglasses and use the proper store design to increase your sale.