This is the way it works. Customers need to spend money, because spending money makes them feel nice. It is like a reward for saving, for dealing with the recession, for all those months of belt tightening they have undergone. But they are suffering from a retail hangover caused by much saving. What they need is to be persuaded that a specific item is worthy of spend (whereas, before, they would have gone out & spent). That is where shop display units come in: now, over ever, stores need to show their stock off to its maximum advantage, in order to persuade potential buyers that the item in query is a justifiable purchase.
The recession hit the United Kingdom markets hard - knocking spenders out of stores for months on finish. Now, of work, they are all coming back: flocking in to the shops to get rid of a number of that money they have been so frightened of spending in the last year or so. But they are coming back cautiously, willing to spend but afraid to part with money unless there is something they "want" in the stores - which is why stores need to be maximising their profit potential by using the right shop display units.
Mobile rings are only an example, of work - the right type of display for the right product & market, is a rule that ought to be obeyed across the board. No store is going to sell well in a climate where customers are a little frightened of spending money, unless they have the display facilities to persuade buyers that their stock is worth it: that buying what they have on offer is defensible, in a world where money is suddenly a lot scarcer. Nice shop display units are the only way to do that.
Think about this: a mobile phone, displayed on a flat surface in a medium height case. Not going to work, is it? Why - because the customer is unable to clearly see the phone, probably cannot handle it & definitely doesn't encounter it at its best advantage. Shop display units for mobile rings in the event that they are going to persuade customers to buy, need to do of things, & preferably both. - they need to show the phone at an angle, so the customer can basically see its face & sides. - they need to give the customer a chance to actually touch the phone - if feasible, to select it up & play with it. Rings are so feature loaded these days that a person can seldom get an idea of whether or no they are suited to them, unless they can open them, play about with menus & so on. The correct shop display units - i.e. the ones that sell most products - for mobile rings are the units that let customers do that.
Products basically don't sell themselves any more. Even if there is the desire to buy, there is still way much available that is similar to everything else. Hundreds of different types of phone that vies for the attention of a customer by producing limitless variations on key features. Customers like that choice - in their post-slump penny-watching shopping binges. They need to compare & contrast - to select up, to hold, to play. That is how they make their decision to buy at all rational in the face of economic uncertainty. Shop display units let them do that - & that means they spend money.