If you have set up a new display furniture system in your store & it is not getting the level of attention you were hoping for, you may need a more appealing merchandise display. There's a couple important things to think about. You will require to keep these key focal points in mind.
Perhaps you need to review your display's color technique.Colors have an unquestionable impact on a person's state of mind. Research has shown that when a person is exposed to positive color combinations, it can trigger a different emotional response within the brain. It may sound foolish, but in case you walk in to a store & the floor is cement, the walls are grey & the displays are dark, you will be less likely to make a giant purchase (or any purchase, for that matter) in that surroundings. On the other hand, there is no query, bright colors draw the eye, however if the display is in color clash overload, you may send somebody heading for the hills anyway!
What you require to think about is, to start with, your target audience. Are you selling to men, ladies, children, pets... ?
The next thing you require to look at is product pricing. Does your merchandise display let your customers know the product cost before they come over? You may require to indicate 'SALE' or 'SAVINGS', to entice them to come over to handle the product to find out the cost you are offering, in lieu of putting up on a giant banner or sign. Your customers will be more likely to buy one time they are up close & right there, holding it in their hands.
Of the best ways to promote your brand, one time your customer is prepared to head out the door, whether they made a purchase or needed some knowledge, is to hand out a promotional product along with your company brand imprinted right on it! That way when they require to shop for your product line again, your company name will be right there in front of them, saying, "Hello! Keep in mind me? I made your experience great! Come back for more of the same & we'll hook you up again!" It also gives you a great opportunity to have your company name go past your front door, to where ever your last customer heads next, since word of mouth marketing is truly the most effective type of marketing you can have.
Next, focus on NO MORE than colors that compliment each other. You are actually better off with , but as long as the colors compliment each other, you may be able to venture in to colors. Keep the colors bright & warm. Colors that will draw the eye & welcome the customer over to check out your articles for sale.