The principle of the design process is: First, designers and operators should be on the same point of view to establish the design consciousness and concept which is customer-focused marketing.Second,although the customer is the subject and the commodity is object, it should blend the subject and object both together through design; Third, make it explicit for the carrier of showcase design – whether the product is soft commodities or rigid nature of the goods.Fourth, you need to understand that the mall is a large garden,in order to make customers stop to enjoy the scenery, the designer must design the creativity of one step with one picture.Last but not the least,showcase design and production should ensure that its reasonable price, namely economy under the premise of guaranteeing quality.
Mall counter, showcase design and production process involves all aspects of many factors, in order to pursue and achieve the target of ideal effect of commodity display, you should consider the exhibition and display functions of design and production of showcase, exhibition display rack.Merchandise display is the most important functions of designing the showcase and display rack.
Reasonable design, can effectively extend the display surface, line and space image of merchandise.Taking advantage of the point, line, surface of display showcase,display rack,display booth, separated with the establishment of commodity exhibition space, this is what we often mention of the commodity space layout planning.
The point, line, surface space relationships of commodity exhibition space with design elements and the assessment points of design drive:
1.Analyzing the relationship between the number of operating area to the display of merchandises. Operating space size in various shopping malls are often uncertain, and sometimes the area is either too large or too small, too large an area and do not have enough varieties full of exhibition space, the area is too small to make the display of goods subject to limitations. This requires showcase designers carefully planned exhibition space.
2.Assess the environment relationship of showcase channel direction, stairways, escalators plane position hardware; Assess the showcase is located in the side of the main channel or sub-channel side and the showcase position in the overall store class,whether in a corner position so as to make the overall image of the design ideas and creativity clear and determine the design space structure and visual concerns.
3.Analysis and a certain product is soft commodities or rigid nature of the goods, the analysis of the geometric morphological characteristics of the merchandises, identify the point, line, surface geometry of goods and showcase echo with each other, and make a good connection of design showcase, display rack specifications and show structure.
4.Evaluate the relationship between planes and the decorative geometric situation and building facilities. The purpose is effectively dealing with the adverse design factors, linking between the top and the ground display cabinetand showcase. On the other hand, it is also related to mall security and the safety of patrons.
Mall counter, showcase design Seiko should design and manufacture intensively, not just for the quality materials, as well as design and ideas should be able to make some positive effects to the business operators!Therefore, on this point, we should lay emphasis on it !