If you're planning to open a shop, one of the basic things you should be looking for is a good display equipment. There's never a shortage of choices when it comes to shelving solutions, but you should make sure that the display equipment you're choosing is just right for your business's character. These displays should also fit well into your budget. Below are tips to help you choose the right display equipment for your store.
Consider the Practical Features first
If you're jewelry or watch, your display Equipment should have good features to showcase your fine jewelry. It should also be well lit, and the opening should be big enough so you can access the products easily. It's easier to choose solutions for luxury products like jewelry, watches, and clothes. Shelving solutions for clothes, in particular, wouldn't have to be enclosed in glass. For jewelry and watches, it's best for you to be able to lock the glass case. Some glass cases, although these are among the more expensive ones, are also not easily breakable, so if anyone attempts to rob the store, the valuable merchandize can't be accessed immediately.
Consider the Aesthetics of display shelves next
Look at the overall design of your store. If your shelving solutions are framed in any way, the frames should have the same color as your store's walls or furniture. The display cases should look like they're intrinsic to your store's overall design. The height of your shelving solutions is also very important. As much as possible, you should place shelves where they can be viewed easily by your consumers, preferably at the eye-level while they're standing up.
Glass cases usually have multi-leveled shelves. If you want a particular merchandise to be noticed first, place it on the top shelf. The light should also compliment the goods you're trying to sell. White light works well with food, while some jewelry stores may prefer dimmer, yellow lighting to compliment gold or bronze pieces.
Weigh the features against the price
If you're a smart shop owner, you'll invest a good amount of your money on the display cases. The attractiveness of your display cases will determine the success rate of your sales. However, if you think you're going well over your budget, you can also try other options. Some stores change their display cases frequently. They may try to sell their used display cases at the end of the year. Keep your eyes and ears peeled for these bargain sales and you might just cut down your shop keeping expenses.
You can also try warehouse sales. Sometimes, big furnishing stores lower the prices of items when they're about to phase out a particular model. If you have a vintage store, you might even find good deals in display cases that are oldies but goodies.
You can also try having your shop outfitted for customized display cases. Some people think it's pricier to have this done. It really depends on the contractor and the types of materials you're going to choose for your display cases. Just remember that you shouldn't compromise the durability and style of your display cases for the price. You'll be selling your goods using these tools. It's alright to spend a little more on them.