What is Visual Merchandising
The term Visual Merchandising is the fine art of displaying goods in a visually appealing, decorative and aesthetically pleasing manner with the purpose of making a sale. In short, you display clothes, accessories or home decor products in a visually inviting way which entices the customer to buy that product or nice.
How does it benefit the shopper:
It highlights the latest fashion trends. It makes it simpler for the shopper to find goods as per section.It also helps the shopper to co-ordinate various goods and accessories. It helps the shopper visualize how the product will look on him or how the particular home decor product can be displayed in his home It educates the customers about the products and services offered creatively and effectively.
How to over out Visual Merchandising
Smart and inventive use of flooring, wall finishes, accessories and mannequins is a must. The merchandise must be the point of focus. Products can be showcased using mannequins, window displays, static POP displays, signs etc.
Visual Merchandising - simple to follow Tips
Digital, Solvent, Eco-solvent printing and Posters, Blow ups, Banner Stands, Glow signs, Scrollers, Canopies, Dispensers & Road Signs may even be used for visual merchandising.
Pick up a theme after brainstorming about current trends, what products to be showcased etc. Different products like apparel, books, lamps, furniture,fashion accessories etc, all resonating the same theme, are displayed together in a room setting.
Think of a color-combination ideally suited to your theme.
eg. A contemporary theme display would need black, grey or pastel colors in the display theme. A display of babies accessories can use light shades of pink and blue colors. A Christmas display may have colors of red and green. A royal theme can have rich colors of maroon, gold, bronze and may be used for displaying jewelery
Put merchandise together according to categories like cost, size, sex(mens' clothing or womens' clothing), type(home appliances or home decor) etc.
Use fashionable and appropriate lighting to generate mood and enhance the display.
It can be extended to products beyond clothing display and home decor to effectively showcase food products, child products, cosmetics, home furnishings, electronics, wall decor, lighting and the like. It is practiced at retail stores, exhibitions, fashion shows, boutiques, museums etc. A proper mix of fashion design, interior design, architecture, lighting, wall decor, furniture and music can be used for effective visual merchandising.