Shoes, over any other article of clothing, have come a long way historically century. 100 years ago, most people, men and ladies similar, had or perhaps pair of shoes- day shoes for work and night shoes for anything else.
In 2008, even the most modest of men probably have at least five pair. There is tennis shoes, dress shoes, dress casual shoes, sandals, work boots, hiking boots and more, all for men. And you would be hard pressed to find an American woman who owned less than 10-15 pair of shoes in this day and age- pumps, high heels, short heels, sandals in hundreds of varieties, and more.
But according to a recent net poll, 41% of Americans surveyed buy new shoes several times per year. That is great news in case you own a shoe store. But how do you be definite that those customers keep coming back to you? Walking a successful shoe store starts with minding the supply and design of the store. It is important to make use of these elements to generate an surroundings that your customers will feel comfortable in.
Start with the details, because those are the things that customers notice first. Tiny things like having plenty of shoe mirrors and properly displaying your products can make a large difference. It is simple to get caught up in having the latest and greatest products. That is fine. But keep in mind that shopping is an experience for customers, and that takes in to account the whole store and staff, not products.
Pay Attention to Aisle Spacing: In an hard work to offer the most, they sometimes forget that the most important thing to a shoe store customer is comfort. Make the store design reflect that ideal of comfort, and supply plenty of space in each aisle for several customers to try on and check out shoes at any given time.
Here are a few pointers to keep in mind when designing your shoe store furniture to help you attract and retain customers:
Mirror, Mirror on the Floor: Give customers a convenient way to check out their new kicks by providing plenty of floor mirrors that will give them an "all-angles" look at their shoes. Second only to (and sometimes even more important than) comfort is style.
Put Your Products on Display: Again, in lieu of getting caught up in supplying more products, do a better job of providing better products and better displays for those products. Customers are much more liable to try on shoes they have seen on display than dig through boxes to find the right color and design for their tastes.