Ordering new display cabinets may not be the most fascinating job for shopkeepers, but the choices made can have a noticeable impact on customers. Shop furnishings have a direct effect on customer behaviour and can be surprisingly influential. To be most effective, the cabinets ought to be tailored to the shop's individual needs. They ought to be practical and appropriate for the type of products stocked and sold.
There's key types of display units, glass and open fronted. Choosing between the may not be as simple as it might first appear, but practicality ought to always be the key criteria. For example, shops that sell low value items, which customers tend to select up and bring to the sales counter in order to buy, ought to look for open fronted cases, because glass fronts will only cause an obstruction. Similarly, if the cabinets require to be restocked regularly, a glass front is going to cause additional hassle for staff.
Floor space may also influence a shopkeeper's decision. If there is a stockroom in the shop, a glass case can be used to house a display model of the items sold. Staff can then basically fetch the product from the back whenever a customer makes an order. Using glass cases can reduce the likelihood of customers taking the display models, while also adding an additional level of security. Thieves will be less likely to target objects, such as computer games and jewellery, in the event that they are stored behind glass.
Glass display cabinets discourage customers from touching the objects inside and from interfering with them. The glass fronts do attract dirt and fingerprints, however, so will require cleaning on a regular basis. In the event that they are not cleaned, they quickly become grubby and detract from the stock they are housing.
This psychology also works in reverse, however. Customers may be discouraged from trying a product if it placed behind glass. Someone looking for an affordable watch may be intimidated by the implication of value and go elsewhere. Equally, the likelihood of customers taking a closer look at products will be reduced in the event that they are behind glass. This means they may leave the shop without making a purchase.
Cabinets can also have a psychological effect on customers. Storing items behind glass can lend them an air of sophistication, the glass adding an implication of value and quality. When paired with an beautiful display design, this can encourage customers to open their wallets. Glass display cabinets can be effective in shops that sell high value items, like watches or jewellery.
The type of cabinet selected will vary, depending on the requirements of the individual shop in query. Lots of select to make use of a combination of both glass and open fronted cases, in the event that they sell a combination of high and low value products. This offers greater flexibility, while expanding the display options available.