Chow Tai Fook's success in bucking the trend of growth amidst the epidemic revealed

Chow Tai Fook, a globally renowned jewelry brand, has achieved amazing counter-trend growth during the epidemic period. As a professional showcase manufacturer, DG Display Showcase was honored to work with Chow Tai Fook to create a stunning showcase display solution. Below we will reveal a few key factors that contributed to Chow Tai Fook's growth against the odds.

First of all, Chow Tai Fook is deeply committed to the third and fourth tier cities and implementing the strategy of channel sinking. They have laid out more than 5,500 retail outlets nationwide, with more than 90% of their turnover coming from offline physical retail. The founder of Chow Tai Fook said, "We have reason to believe that opening one store does very good business and opening two stores does even better business because the market is not saturated now, we still have to open up and go to a lot of places that have been neglected in the past, even as soon as consumers go out of the house in their neighborhoods" During the cooperation, Chow Tai Fook and DG Display During the cooperation, Chow Tai Fook and DG Display Showcase complemented each other with Showcase solutions, providing a quality physical retail environment for product display.


Secondly, Chow Tai Fook has implemented a smart retail strategy with the help of technology. They have launched a smart retail strategy called "Cloud Power" to provide consumers with personalized, diversified and convenient retail experiences through innovative technology. In the process, DG Display Showcase has also kept pace with the times by upgrading its showcase technology to create a unique and eye-catching shopping experience for consumers through digital and interactive displays.

In addition, Chow Tai Fook has seized the opportunity of the "national trend" and emphasized on cultural inheritance. As a leading company in the domestic jewelry industry, Chow Tai Fook has always been committed to product innovation. The "Inheritance" series of jewelry launched by Chow Tai Fook adopts traditional Chinese gold craftsmanship and combines modern aesthetic and cultural elements, attracting the young generation of consumers with unique symbols, motifs and cultural elements.DG Display Showcase, as a leading brand in the domestic showcase industry, has also launched many Chinese-style showcase design solutions, highlighting the combination of traditional craftsmanship and modern creativity, presenting consumers with a unique jewelry charm.

If you also want to make your brand grow against the trend and get more new information and designs in the display case industry, welcome to contact DG display showcase.


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