American luxury jewelry store display case project

Take a look at how DG Display Showcase skillfully uses jewelry display skills to increase store sales.

American luxury jewelry store display case project

New York, USA


Project Briefing and Building Overview: This is an American high-end jewelry chain brand with a history of more than 30 years. The brand's products are mainly Chinese jewelry, mostly made of gold, diamonds, colored gemstones, and so on. The designer of the brand pays great attention to details and dreams big, and the products are mostly hand-made. He once said, "Every woman's unique taste is reflected in her choices." Therefore, in the selection of materials and design of products, we strictly follow the brand's creative concept of "design with a difference". We aim to find beauty in the subtleties of materials and unique qualities that cannot be replicated. At the same time, each piece is manufactured to the highest quality standards, ensuring that the customer will be able to use it for several years.

Main products: Gold, diamonds, colored gemstones, silver, diamonds, rings, gemstone rings, pearl rings, gold rings, bracelets, necklaces, gold-plated necklaces, earrings, pendants

Products we supplied: Jewelry display showcase, jewelry boutique cabinets, jewelry high cabinets, jewelry front cabinets, jewelry window display cabinets, jewelry island display showcase, jewelry curved showcase, jewelry wall cabinets, jewelry standing cabinets, VIP jewelry display showcase, jewelry props, jewelry experience tables, sofas, coffee tables, checkout counters, small mirrors, light boxes, picture frames, ceiling lights, carpets, logos

Services we supplied: Optimize design, production, transportation, installation, after-sales maintenance and repair

The store address for this project is located in a building in Chinatown, New York, USA, with a store area of 120 square meters. Due to the long history of the brand, the store image is relatively traditional. The client wanted to change the design of the store and create a high-end jewelry store with a unified brand tone and a "different" look.

Before contacting us, the client first chose to cooperate with a local design company, but ultimately did not achieve the expected results. Then the client turned his attention to jewelry display case manufacturers. Through collecting and comparing information from a large number of peers on the Internet, the client had a comprehensive understanding of many jewelry display case manufacturers but finally chose to cooperate with DG display showcase.

After two rounds of partner selection, the client actually had a clear idea and plan for the overall style and layout of the store. DG Display Showcase's professional design team combines the client's ideas and store site conditions to create a unique design plan for the client. The style mainly adopts modern luxury style, and the store as a whole is based on a white wooden lacquer tone, which fits the brand style.

The store is small in size and has a wide range of products, which is the most important feature of the store. How to improve space utilization? How can the display area be reasonably divided? Can the theme of the display area be changed flexibly? These were the three points that the client was most concerned about in this project, and to meet the client's needs, DG Display Showcase did the following: 

1. The designer started from the layout and display cabinet design, increased the number of display cabinets with a reasonable layout design, and designed multi-layer display cabinet elements in the high cabinet part to meet the customer's demand for large display volume; meanwhile, a large number of jewelry short cabinets were used to increase the storage space.

2. The designer provides the customer with an adjustable color temperature lighting system, and with intelligent remote control, and cell phone APP control system, adjusting the light transformation anytime and anywhere, so as to achieve flexible replacement of display area theme.

3. We also designed an intelligent electronic lock opening and hydraulic rod opening method for the client in the important display area, making the whole store breakthrough more fashionable and intelligent.

Customers are very satisfied with the whole design program, and the project also smoothly into the production phase. In production, we are strictly in accordance with ISO9001 production standards for each display cabinet. Our process master for the product surface and internal details does serious control so that the production of each display cabinet is in line with the standards. After the production is completed, we assist customers to provide transport services. At the same time to provide professional installation guidance, so that the customer's site team has an effective division of labor and collaboration. From cabinet assembly, equipment debugging, and functional testing, to the final perfect landing, the whole installation effect maximally restores the whole design concept, even beyond the 3D design, while we also provide the cabinet props and the whole store lighting system, making the whole store image look very high-end and luxurious.

The project came to a successful end and not only realized the upgrade of the brand image but also received high praise from the leaders of the brand. The client also shared a video of the store on the opening day and expressed his gratitude to DG. In the video, the client said, "Before I decided to work with DG display showcase, I collected and compared a lot of information, and I found that the store design you provided was not one-size-fits-all, but tailored to the actual situation and needs of the client, which is what I appreciate and recognize, and is the main reason why I chose you." DG display showcase would like to thank our high-end jewelry customers in America for their trust and support. We will always adhere to the concept of heartfelt service and serve every customer of DG display showcase with the most professional attitude and the highest quality and efficient work efficiency.

Here are 3 excellent jewelry display tips that can make the store increase sales do you know? Hurry up and collect them!

1. Make the display look fresh. The brain receives too much sensory stimulation every day, and almost all five senses are busy every day, which means the brain ignores repetitive details or things, and usually filters out the things we are familiar with. Learn to ignore the familiar, which is why retailers change displays, windows, and products from time to time. New, surprising displays are always the first to attract attention. This is a basic display rule that seems easy to understand but is ignored by many people because of budget, time, etc.

2. Pay attention to the white space of the best-selling products. Instead of putting all the best-selling products together or in a display case, why not consider partitioning the display into different areas, at least a certain amount of space in the middle. You can also match some of the lagging products so as to drive the clearance of inventory. This will make the retail space more active in terms of movement, and customers will have the desire to walk through the entire store. White space is a display of confidence, even if placed in the same window, display cabinets, and jewelry should also be left between the white space. The human eye is a point by point to intercept the image, and the appropriate white space is also to highlight the focus of the performance form.

3. Focus on color matching. The orderly color theme can give the entire store with a distinctive theme, also has orderly visual effects and a strong impact. More use of color unity in the display sets the focus or to create a balanced effect of product display, so that customers produce a sense of rhythm, coordination, and hierarchy, and easily lock the target goods, so we need to understand the basic composition of color know jewelry and props color matching principle.

That's all about the great jewelry display tips that can make stores increase sales, DG Display Showcase is looking forward to working with you.

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