Whether it is a department store, or the future competitive development trend of shopping malls or stores, it is positioned towards their own target market to build a warm, infectious shopping, entertainment, leisure space environment for their target customer groups. Therefore, the design showcase must be carved with design furniture, grasping the design function of the showcase, incorporating the design elements and design ideas, ideas, and creativity. What factors need to be considered during the design of the showcase to be more important.
1. Design communication and planning. Whether it is an operator or a decorative design company, you must fully communicate the concepts and goals of their own needs when designing showcases and shelves.
Full communication is a necessary prerequisite for designing the showcase, and it is also indispensable. Without sufficient communication, no consensus is reached. 1.
Both parties must be very clear about the intention and special needs of the showcase design, so as to establish a design consensus consensus. 2. The design company fully understands the connotation of the characteristics of merchants or a certain brand: that is, corporate culture: VI, CI, VIS; target customer behavior, psychological, preferences, occupations and other consumer demand factor factors; products, style, appearance, color, color, color, color, color, color , Function, etc.
, provide creative design foundation for the design of the showcase design. 3. Detailed survey and investigation of the operator, understand the space location and building structure, facilities (sky, land, walls, columns, lighting, ventilation, channels, stairs, etc.
) of the showcase in the mall. This is the effective use of planes and space for design showcases to display products, attract customers and display brand images, and provide a design foundation. 4.
Together with the operator, the design characteristics and brand image characteristics of the surrounding neighboring showcases that need to design the showcase, refer to, compare the design ideas and creativity, whether the theme color, light illumination and color temperature), whether Suggestion plan connected to the showcase. 5. Contact and communicate with the property management and safety management department to understand the specific specific requirements of electricity consumption, fire protection, safety, environmental protection, and other shopping malls.
Because the item of the showcase is the main carrier of the display of the product. Like the furniture in the family, not only should we multiply the clothing as much as possible, the use of items and artworks, but also have affinity and personality, expressing the cultural level of a family's cultural level At the same time, it also shows the economic strength of a family, and the design of the design mall showcase is the same. .