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With the rapid development of society, there is a new change in the business field. Traditional use of high -shirt levels and a large number of rail lights and fire lights can no longer meet the needs of modern business. The same is true of the display art in the field.
Using dramatic means such as brightness, color, dynamic and other dramatic means to trigger the interest of shoppers for display items, and prompt consumers to make a purchase decision on the spot. The synonym for modern display lighting is: color, dynamic, charm, technology, energy saving, etc. The purpose of display illumination design in the showcase production: Display lighting design is very different in different types of commercial lighting environments.
It has a direct relationship with the brand's cultural background, market positioning, sales objects, etc. 1. Use lighting to attract customers to enter the store and gather popularity.
2. Provide sufficient photos for the items displayed by customer product evaluation. 3.
Guide customers in the store. 4. Promote customers to complete shopping behavior.
5. Help the store to complete the sales task. 6.
The shopping environment that produces the market positioning of the store. .
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