The site selection of clothing franchise stores is very important. It is important to determine the survival of the merchant. Before the site selection, the first thing to determine is the choice of the customer group.
Taking Shenzhen as an example, if you choose a woman aged 18-25 as a customer base, it is more appropriate to choose the store in the east gate of Luohu Old Street. The customers facing Dongmen are younger and more young. Choosing clothing pays more attention to the style, and will not be too picky about the details of fabrics and workmanship.
This is to pay attention“Business district”the concept of. Of course, Dongmen is a very famous area in Shenzhen's clothing sales. Various grades of clothing can be found, but it is relatively good for Taobao.
Generally speaking, the sales of clothing stores usually have a certain geographical boundary, which is a relatively stable business district. Different clothing stores have different differences in business districts and business district forms due to the differences in business products, transportation factors, geographical location, and business scale. Choosing a business district is the foundation for a new specialty store to select a reasonable location.
It not only helps formulate business strategies, but also helps formulate market development strategies. Underwear display cabinet.