The advantages and disadvantages of the two layout types of jewelry stores

The layout of the jewelry store determines the route that most customers go through the specialty store. Its impact on profitability is very great. The jewelry showcase layout will follow the reasonable use of space and expand the probability of customer contact products.

Theoretically, the owner wants customers to pass by as many products as possible. Below are two basic layout types. Jewelry display cabinet 1) Formulating layout Most specialty stores adopt a square format layout.

In the layout of the square format, the jewelry showcase and the accessories are the right angles. This layout design allows customers to enter the store through the entrance, after as many products as possible, and then pay the payment channel, and finally leave the store from the export. Advantages: low construction cost, customers are familiar with this layout, the most displayed goods, easy to maintain.

Disadvantages: boring, restricting customer browsing, increasing shopping congestion, and restricting indoor decoration. 2) Free flow layout specialty stores may adopt a free flow layout. In this layout, the jewelry showcases and products are divided into different categories, or the product display is displayed on the free pickup counter, creating a structured channel without structural characteristics for customers.

Jewelry showcases displayed by display products may have irregular shapes, such as semi -circular or curved personalized shapes. This will encourage customers to find goods and stay in front of the items they are interested in. Advantages: Encourage customers to browse, increase impulsive purchases, attract visually, arrange flexibility, etc.

Disadvantages: may increase customer doubts, waste retail space, high cost, it is difficult to maintain. .

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