Showcase manufacturers cannot ignore the influence of negative word of mouth

2022/08/09
Author:DG Master-museum showcases manufacturers

The reputation constructed by the showcase manufacturer is not necessarily positive. Manufacturers often pay attention to positive word of mouth ignoring the influence of negative word of mouth. In fact, the influence of negative word of mouth is far better than the positive word of mouth.

The data shows that the negative word of mouth is well -known. The speed of communication is ten times the reputation. In the market of stainless steel jewelry showcases, compared with the favorable word of mouth information, consumers are more willing to spread the information that is dissatisfied with the showcase products.

Therefore, if the showcase manufacturer does not do a good job of crisis public relations, it cannot actively and positively cope with consumer dissatisfaction. It is impossible to achieve a good word -of -mouth marketing effect.

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