How should the cosmetics showcase choose the design? If the color of the showcase in a cosmetics store is selected right, the performance will increase by half. The product has set out its own characteristics through the color of the showcase, and the three are united, thereby enhancing the overall shopping experience of consumers entering the store, and achieving the purpose of product promotion and sales. Next, let's take a look at the role of color in the showcase.
1. Use color temperature sense to highlight the different color of the product function with different temperature sense. The warm color system produces a stretching feeling in human psychology.
The cold color system is generally easy to make people a sense of tightening. Using this feature of good color temperature, you can make full use of this psychological characteristics when displaying the characteristics of the products of cosmetics showcases. For example: home electrical appliances such as air conditioners, refrigerators, etc.
, the function is refrigeration. So if you see people see the cold color, they will associate the cold and cool pictures. Most of the image showcases of such products are mainly cold colors.
2. Use color excitement to stimulate customers with different emotions to make people have different emotions, or excitement or quiet. Usually warm colors such as red, orange, yellow, etc.
Due to high brightness and high saturation, strong contrast, giving people a feeling of excitement. On the contrary, cold colors such as blue, green, blue, purple and blue are low because of low lightness and weak contrast, giving people a quiet feeling. 3.
Use the contrast of color to highlight the grade. Generally speaking, the quality and appearance of high -end products are very exquisite and outstanding. Therefore, in order to improve the effect of high -end products, it is inseparable from the use of color comparison to display the gorgeous exhibition cabinet, and the gorgeous fully reflects the high -end taste of high -end products in the fusion of cosmetics showcases.