With the intensification of the domestic clothing industry brand competition, companies need to face the display design of the store to achieve more sales benefits and expand the brand's influence. The space design of the clothing retail store refers to the division and reasonable distribution of the designer's space for retail stores, so that it meets the sales habits of the brand and the shopping habits of people in the region, including the contents of the store and the store in the store. During the design process, the size, shape, lighting, lighting, background music of the space, and indoor environment must be comprehensively judged and analyzed in physical and psychological feelings of people in the region to create a reasonable, comfortable and beautiful ideal shopping environment.
The design of the purpose of the clothing display cabinet design of the clothing shelves and clothing retail stores. The main purpose is to promote product sales and serve marketing. From the perspective of business, from the perspective of the operator, attract customers to increase sales, use display skills, create a striking visual marketing model, fully attract customers' attention, and also create the image of the store's image.
From the perspective of consumers, according to consumer psychology, through the display, consumers are happy and happy to shop. In a specific environment, consumers can watch, touch, and try to achieve the purpose of sales. For the store itself, it is convenient for sales, making full use of store space, and convenient product management.
In short, it can play the role of sales, persuasion, display, inform, explanation, entertainment, and inspiration. The design of the women's clothing display cabinet clothing store is not only the planning and reasonable display of space, but more importantly, introducing products, showing the popular trend of a certain brand of goods, increasing the desire to buy customers, and assisting in selling goods. Therefore, it also has suggestions and persuasion Function.
By creating a display space environment, it is planned, purposeful, and logically to show the goods to customers, and strive to have a corresponding impact on the psychological, thought and behavior of customers. Another purpose of the design of clothing display cabinets is to spread brand culture. Corporate image and brand concept are the key contents to be displayed by visual marketing.
Clothing is not just a substance that can be seen and touched, but also a culture. The successful shaping through the image of the store can create a certain mood and atmosphere and convey its unique brand culture to consumers. .