China's furniture industry is out of the road of predicament

The downturn of the global economy, the blocking of trade barriers in Europe and the United States, and the increase in its own production costs, insufficient innovation capabilities and other factors have caused the Chinese furniture industry (jewelry display cabinet) to fall into the unprecedented difficulties. So how to get out of the current dilemma? How should Chinese furniture companies respond to their dilemma to glory? Jewelry display cabinet 1. Innovation.

The Chinese furniture industry, such as jewelry display cabinets, starts with plagiarism and copying. It may not have left the stick. In the first thirty years, it is the driving force of the furniture industry.

However, in the future, it is not a motivation. Innovation does not refer to the innovation of product appearance, but also includes production model and sales innovation. 2.

Grasp the international market. In the past, 30%of Chinese furniture exports, the furniture industry started from exports, that is, Hong Kong, Taiwan, and the United States and Europe have set up furniture companies in Hong Kong, Taiwan, and the United States and Europe after the reform and opening up. It should be turned to the international market during this time.

The level of my country's furniture companies, especially the display cabinet production plant, is not too far from the international. 3. Turn to the county market in China.

China's first and second -tier cities are quite saturated, but the county market in China has a lot of room for. This year's urbanization rate exceeds 50%, and urbanization is mainly concentrated in the county level. Jewelry showcase 4.

Focus on manufacturing. my country's furniture industry currently has a manufacturing cost of more than Southeast Asian countries. Many companies have transferred processing to Indonesia and Malaysia.

His labor cost is less than 1,000 yuan. The material cost is much lower than that in China. If the domestic furniture industry cannot focus on manufacturing, there is no specialty in this regard, no matter what the market, it will still be defeated in the end.

5. Brand marketing. For Chinese companies, it is not a circle, a factory, and a equipment, but a bigger and stronger brand of (jewelry display cabinets).

The most lack of in China is“brand”Two words. The brand is the weakness of the Chinese economy, and it is also a new growth point for Chinese companies. How to do brand marketing: Chinese enterprises (Shenzhen Showcase Factory): target precision, international image, brand youthfulness, and refined terminals.

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