Unlike physical stores in a mall, kiosks can not only positioned in the mall center but also can be located in the suburb, generally in the middle of the large mall hallways running between the more permanent stores. This placement in the midst of mall traffic allows kiosk owners to pinpoint potential customers before they even approach or pass by their businesses. Mall kiosk owners benefit in having reduced overhead expenses, but can still experience difficulty in securing customers if they don't select the right locations for their kiosks and if their products are not of interest to mall shoppers.In the following we will give you some tips about how to select a profitable business for kiosk.
From lip gloss and nail paintings to hair styling tools and skin care, hosting a kiosk filled with beauty products can catch the attention from mall shoppers. While offering various products may seem like an attractive method for getting the quantities of sales and customers boost, focusing on a core product with unmatched features and benefits will gain more popularity among shoppers. Allow customers to try the beauty products you sell. Hire a model and do product demonstrations using the model or potential customers to make your kiosk more interactive. Remember that fierce competition may exist within the mall from department stores, drug stores and specialty stores that sell specific brands of beauty products.
Toys and Tools
Bright colors and shapes, music and children-friendly display style can make your kiosk the focus of attention. Attract parents and children alike by offering educational toys and tools such as pop-up books, bubble machines, puzzles, wooden blocks, electronic toys and stuffed animals. Reserve a few toys for the purpose to make a demonstration. Reduce competition by displaying toys that existing toy and gift shops which the mall don't carry. You can also select a niche, such as eco-friendly or "green" toys and try to capitalize on a specific segment of the toy market.
Reach out to women by offering a kiosk filled with handbags, gloves, scarves, rings, earrings, necklaces and other accessories. Big-name department stores and smaller women's retailers may present competition, but with fair pricing and a selection of quality products, you can attract the attention of potential customers.
Candy and Gadgets
Set up a candy bar kiosk where mall shoppers can stay and fill up on new candy and selections they enjoyed as youth. A candy kiosk can reach a diverse group of customers, attracting both young and old, men and women, and people from various working classes. Add some healthy low-fat, low-sugar candy to the menu for health-conscious shoppers who would also like a tasty treat during their mall journeys.
BooksWith many authors tend to publish their projects by themselves, setting up a mall kiosk is a way to promote books. Authors can talk to potential readers, sell their books, offer autographs and sell complementary items such as bookmarks, mugs and t-shirts that match the theme of the book.