Recently the exhibition industry is faced with severe new challenges and how to improve the craftsmanship and the process has become the priority among priorities.
First, the enterprises are facing increasingly fierce competition, reduce the costs has become a key success factor based on the market. According to the experts' experience, the prospect of exhibition industry market depends on the economic prosperity. During the boom, the enterprise have a more generous budget and large and small exhibitions are happy to participate, and requires luxury booth,and the investment for commercial display case seems endless. However,when economic encounter a downturn,they may seems overcautious and hesitations, even if participating in exhibitions,they dare not cost too much,the scene layout had no choice but make it more simple.In the view of the overall situation,the total expenditure of exhibition is becoming increasingly running down,so many enterprises to adopt a strategy that seeking larger and neglecting smaller, that is to give up a small exhibition to focus its efforts on large exhibition.
The second,the rapid development of other media make the enterprise have more channel of information spreading and connection with the outside world.Therefore,a kind of representative opinion thought that since the enterprises can go beyond the the restrictions of the time and space through the computer network and contact with anyone,then it is not necessarily the same as before to take part in exhibitions,in other words, compared with those fashionable electronic media, exhibitions evolved from "fair" seems out of date.
How is the prospect of the exhibition industry? The people who hold an optimistic mind in the industry put forward a strong argument, which is that manufacturers meet with the audience face to face,and with targeted contacts and communication on the exhibition.Only in this way people can make a effective conversation through non-verbal form of communication and establish mutual understanding and confidence.Such communications totally varies from person to person, hence,easy to achieve success.This is the irreplaceable advantages of exhibition.Some high-tech products or services specially need the professionals personally to explain and demonstrate a clear understanding to the customers.At this time, the participating for exhibitions seems to be particularly important.
But the two aspects of challenges mentioned above is an objective existence, exhibitions must be actively adapt to these changes and adopt an effective recipe of the responding to financial crises and make the long-term invincible position. In this regard, many experts delivery a discuss and the common views that the effect and position of exhibition must be redefined,it is necessary to associate the participating of exhibition with the public relations work, the whole image of enterprise and the promotion organically bonded together.It is needed to take all possible measures to reduce the cost of exhibited participation. Implementation of all these principles first reflected in the design of the booth building.The display booth design should reflect and enhance the image of company and the spirit of enterprise. Exhibition no longer like the vendor to sell goods, it should not be displayed an individual product in isolation,but make the product as a carrier by means of a comprehensive way to show the business as a whole, its ability and level.In addition to the introduction and promotion of the product itself, these means also should include a wide range of information spreading,communication,advertising,public relations and consulting.It not only make the customers have a knowledge of the products but also deepen the impression of the enterprise to some extent.Hence,when designing and building a booth,it is advisable to lay emphasis on this major point and accomplish the following points: taking full advantage of the possible elements, for example, the formation of the booth, materials, sound, light, color and other decorations, and constantly make the audience feel fresh, and stimulate their curiosity, making them interested in the booth and, thus, create the desire to talk with the exhibitor.