Ur and Penn, the built up Swedish style watch and adornments retailer, informed the London based inventive office to build up another store environment and correspondences, and revive the marking. The store opened in Gothenburg in late February 2016 and offers an available, simple to-shop experience, while improving Ur and Penn's design accreditations, in accordance with the brand's qualities.
Precisely considered in-store informing indicates customers how watches and extras can finish their general look. The new idea includes a crisp Scandinavian palette of white and light timbers, solid, highlights of calfskin and a striking utilization of the new brand blue. By making calculated lines in the roof, divider and floor medications the client is drawn into the dynamic space with clear and open perspectives from the shopping center.
Operational effortlessness was an imperative part of the Ur and Penn brief. Dalziel and Pow made a measured solid shape based framework consolidating low-level stockpiling, overhauled glass show cupboards and open showcases where clients can touch and draw in with the item. The 3D shape based structure permits the brand to obviously showcase singular brands, making an enthusiastic presentation and connecting with experience for the client.
Abed Al Saffar, CEO at Ur and Penn said, "Our new look particularly reflects how we see our main goal – to make individuals feel extraordinary, through both wearing our items and the experience of shopping
for them. In view of starting reactions from our clients, I think we have succeeded. We've invested a lot of energy in the points of interest and that is most likely what has the enormous effect! Presently we can hardly wait to get this idea out to numerous more stores."
The invigorated brand incorporates a developed logomark and new sans serif logotype, adjusting a cutting edge and certain personality with legacy. A perfect and perky brand palette was made, including an expanded scope of soul and high quality examples, to bring adaptability, identity and vitality to the in-store correspondences.
A responsive computerized system to the space considers singular brand and value messages, or even a complete store takeover, and connections the window interchanges through to whatever is left of the store. Dalziel and Pow saw a chance to bring the brand's solid online networking nearness into the store, utilizing content from Instagram and photograph shoots to convey expressive style motivation to the client and urge them to associate with the brand.
Proceeding on the accomplishment of the first idea of Level Shoe District, the new Men's incorporates the rich variety and estimations of the cutting edge man with their solid style energy about footwear and design. Orchestrated inside three zones: Designer Sneaker, Contemporary and Classic, and all contained inside 3000 sq/ft footplate, it was indispensable to guarantee rationality with the "Expo" style methodology of the current space.
The thought wasn't to dismember the space into compartmentalized zones, yet permit every one of the three ranges to sit close by each other in amicability, whilst communicating an identifiable tasteful of each. A key component to the plan is the blue recolored timber floor that keeps running all through the plan. From Trend zone through to Classic, the move in shading inclination and example tile shape gives the plans stage in holding the individual zones together.