If you own or manage a banquet facility or event venue you may want to give serious consideration to hosting a bridal showcase. The wedding industry is estimated to generate approximately $40 billion a year in the United States with over 2.5 million weddings taking place annually. This lucrative market includes wedding planners, florists, DJ's, makeup artists and a host of professionals who rely solely on the wedding ceremony bonding together two people in love. To capitalize on this market include a bridal showcase in your list of events to draw huge crowds, generate great publicity and showcase your facility for future weddings.
When you use your venue to host a bridal showcase you not only open your doors to a huge collection of wedding industry professionals but also directly market your facility to brides who will be looking for a place to host their wedding. Opening up a main ballroom for photographers, wedding cake bakers, musicians, wedding planners and limo drivers gives everyone a chance to promote their specific specialty to a host of brides who regularly attend these events.
When you host a bridal showcase its important to bring out the best so you make an impression no one will forget. If you have a catering staff put them to work and make sure all the guests have plenty of hors d'oeuvres and cocktails to enjoy their time at the event. Make sure your event planning team is on hand to answer questions and hand out brochures to brides to be so they know what you can offer when it comes time for the big day. If your facility has private rooms, bridal suites and lounges offer tours so guests can see all the amenities your venue has to offer. The showcase is for the wedding industry folk but you're part of it too so don't be shy about highlighting all that your banquet hall features.
Hosting a bridal showcase can be a major boost for your business. Not only do you open your doors to a huge market and make connections with people who need banquet facilities but you also get the chance to showcase your place in a manner that is suited for weddings. Much like weddings, hosting a bridal showcase it very much a match made in heaven and your facility will benefit in many ways when you cater to this growing market. Get your staff ready, polish the floors and make your banquet facility shine for a bridal showcase that could be your in to a billion dollar industry.