Retail Store Design Psychology


Why you need to know this:

Every retail store has a distinctive and unique design that creates individual trademarks which entice customers into the store. Retail stores are designed to generate an easy and delightful shopping experience for customers. The most important element of retail store design is the psychology that underpins the design. The large windows enveloped with aesthetic designs, aisle widths and rack heights are carefully detailed to create a positive aura that will definitely lure customers into the store.

Store design elementary psychology

Store design psychology helps retail designers to plan an effective look for a retail store to ensure it stands out amongst competitors. All four corners of the store must be viewed and evaluated accurately. The wall colors, signage, checkout counters, racking schemes, displays, and other areas form part of the store layout. The interior design of a retail store plays a key role in attracting customers and increasing sales. Proper placement of props such as mannequins, racks helps the store appear more attractive. Creating a theme also helps create a vibe that entices customers.

How to apply this:

A well-decorated or pop-up shop design attracts customers and makes them feel more welcome. Implementing these effects makes it convenient and easy for customers to shop. When a shop generates a design scheme that matches the products they are selling it makes it easier and appealing for the customers to determine the store's products. Furthermore, having a color scheme that collaborates with the products adds more pleasure for customers to shop. 
The color scheme creates a positive mood for the customers when shopping. For example, a baby clothing line should use light pastel colors so that it reflects the target market.

The design of the space layout should also be considered. The majority of people derive pleasure from shopping in a light and spacious environment. A spacious and clutter-free store is also an advantage for you and your employees. It becomes easy for your staff to watch over products and reduce shoplifting. Placing tables in the central areas and locating cabinets and shelves towards the back walls creates the illusion of a more spacious store.

Step One 
Display fixtures are essential components of a retail store design consequently, it is imperative that store fixtures are incorporated into the store design blueprint.

Step Two 
Lighting plays a crucial role in a retail environment therefore lighting has to be a part of the store design blueprint. There needs to be adequate lighting to enhance product appearance. The placement of the lights should be considered as lighting will need to be easily adjusted to accommodate a new store layout and climatic conditions.

Step Three 
Fittings such as a hanging chandelier in the middle of the room, a large clock at the rear of the counter, and other designs complement the store's overall appearance and add good vibes for shopping.

However, fittings need to be kept to a minimum to avoid confusion. The focal point of the store should be on the products not the store design.

Step Four 
Maintaining the ideal design of a retail store would result in increased sales and brand awareness. Always ensure that you create a lighter aura and a clutter-free store design.

Article Source: http://EzineArticles.com/6702788
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