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How to Design Store Fixtures

Creating fixtures for a retail store involves placing merchandise & planning foot traffic productively. From the point of store entry to checking out at the funds register, it is vital to generate a pleasant experience for the customer. Employees working in the store ought to find the layout & store design pleasing as well. Placement of counters, shelving, display cabinets & lighting fixtures all affect the ambiance of the store. Using every square inch of space for maximum benefit requires attention to detail.

Permit sufficient space at the store's entrance. Place counters, shelves or a checkout area here that employees can visibly oversee to protect it. Generate the fixtures to fully demonstrate merchandise, but do take in to account that employees ought to be able to view the store's entrance and exit to prevent shoplifting.

Measure all square footage of the store's floor area. Use a tape measure or ruler to also document all dimensions of wall areas and window openings. Sketch the position of counters and shelves, and use pieces of cardboard taped to floor areas to show the layout. Generate foot traffic to flow well throughout the space by experimenting with placing counters on a diagonal, for example.

Place expensive items near the money register area, if worker will work at a time. Generate lockup cases or wall displays for expensive items such as jewelry or collectibles. Incorporate shelving areas around the perimeter walls for smaller, less expensive items such as coffee mugs or books.

Invest in lovely lighting for all areas of the store layout. Use track lighting & recessed lighting to focus attention on upscale merchandise & related displays. Build a well-lit gift wrapping area, , if this is appropriate. Focus lighting on new merchandise, which ought to be featured in a specific area. Avoid having dark spaces, since customers may overlook merchandise in poorly lit sections of the store.

Design walking areas at least 48 inches wide, if feasible, between all counters, stand-alone shelves & display cases. Generate walking routes inside the store to lead directly to the checkout counters or money registers. Ask friends & associates to offer opinions on likes & dislikes concerning the layout before opening for business.

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