Most jewelers and their merchandising staff are at best lukewarm about selling watches- contending that they consume much selling space, definitely over the timepiece product warranty, and provide much less margins than diamond gemstone stock, gold and diamonds. It is true that watches turn less often,overall it is a lack of emphasis on promoting watches as a product in jewelry and jewelry chain stores and a reluctance to make use of all the display materials afforded to their best advantage and advantages and selling features.
Watch displays was one time the cornerstone of most jewelry and chain jewelry store chains. Not anymore. It is not only a factor of the availability of less pricey watches from abroad but also to major stumbling block - the reluctance of merchandisers and retailers to push these fine as well as profitable products.
Yet watch display showcase making suppliers and distributors contend that it is over simple for retailers to do lovely volume and an overall lovely, productive and profitable job in the watch business.
What are a quantity of the tips that the professionals recommend:
The first tip is to make use of windows as sales tools. It can be said that lots of retailers overlook windows and window space for promoting time pieces. Yet windows can catch the eye of potential customers who are "passing by" and pull them in to the store to buy that fine timepiece or something else. Is it not that the whole nature and point of the game - to get them in to the store for a purchasing or sales opportunity?
It is comparatively simple and even fun to make use of imagination in this process and game. It is not basically a matter of filling your window display space with those watches. Be creative; take the additional work for example of displaying your time pieces on the market by section, brands, or even country of manufacture. Or alternatively you can use a few simple or even more elaborate "props" to generate themes for specific types of watches. For example the display of your watches could be "sports watches', "athletic sports watches" or watches for kids, teenagers or customers of various types and inclinations.
It is not only at holiday periods that window displays are set up. True there's time periods all year long such as the Christmas gift season, Fathers' and Mothers' day that special exhibits and pageants can be set up for, but what about the remainder of the year and the remainder of the purchasing and sales opportunities throughout the calendar year.
Finally for your watch display stands and special efforts keep in mind variety is the spice of life. Keep in mind to change and even cycle your displays and presentations often. A lovely rule of thumb is at least every to six weeks on a regular and ongoing basis. Not only will this prevent your displays from becoming stale, dated and ordinary but they will also work to generate and maintain interest and anticipation. Your window display is like a theater for those who pass by to attract them in to your jewelry store - where a purchase or sale can be completed whether it is for a watch, a time piece, a gold silver or platinum setting or for a diamond engagement ring or diamonds.