Jewelry comes in lots of different styles for different usage's, like cheaper, chunky showy party wear and costume jewelry, to nicer pieces with semi-precious stones, then the expensive items made from precious metals and gems. Different jewelry attracts different clientele, and ought to be displayed accordingly.
Jewelry reflects the wearer's personality; it is precious and special. These characteristics of the jewelry ought to be emphasized in the display to catch the customers' eyes.
Clutter and confusion distract a customer: each display case ought to have the same style in it with the pieces spaced out so each can be properly appreciated If a piece is lighter and more discrete, it is likely more expensive. The more expensive an item of jewelry, the farther it ought to be displayed from other jewelry so as to accentuate it. Freshen up the look of the display by rotating the pieces often.
All ladies like to wear jewelry, but ladies usually don't have the same goals when paying funds for jewelry. Therefore, jewelry display cabinet ought to be organized in to varying budget segments. Thinking about that is is 'vulgar' to divulge how much you spend on jewelry, pricing must be discrete.
Since customers may know tiny about the subject, trained employees with extensive knowledge about stones and the metals used in the jewelry are invaluable. In order to judge the mood of the customer, the staff ought to have lovely selling skills. lots of choices for a costumer may either boggle them or assist in making their choice, so let them have their own room to make a call.
Keep in mind to match you jewelry along with your display cases. A simple rich elegant wood frame and plush padding case is excellent for your finer pieces, and a streamlined, metal and felt will do well with the showier costume pieces.